Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Sales buy-in of marketing stra...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
340
Marketingmanagement
100
Marketing management
95
Deutschland
72
Germany
70
Grounded theory
55
Grounded Theory
53
Theorie
52
Theory
52
Strategisches Management
47
Beziehungsmarketing
32
Relationship marketing
32
Strategic management
28
Verkauf
27
Selling
25
Brand management
23
Markenführung
23
USA
22
United States
22
Welt
21
World
21
Erfolgsfaktor
20
Innovationsmanagement
20
Innovation management
19
Success factor
19
KMU
18
Lieferantenmanagement
18
Management
18
SME
18
Supplier relationship management
18
Consumer behaviour
17
Dienstleistungsmarketing
17
Konsumentenverhalten
17
Organisatorischer Wandel
17
Organizational change
17
Services marketing
17
Dienstleistung
16
Großbritannien
15
United Kingdom
15
Unternehmen
15
more ...
less ...
Online availability
All
Undetermined
24
Free
12
Type of publication
All
Book / Working Paper
285
Article
129
Journal
2
Type of publication (narrower categories)
All
Fallstudie
Article in journal
6,596
Aufsatz in Zeitschrift
6,596
Aufsatz im Buch
1,878
Book section
1,878
Hochschulschrift
1,618
Graue Literatur
1,454
Non-commercial literature
1,454
Collection of articles of several authors
1,312
Sammelwerk
1,312
Thesis
1,282
Lehrbuch
1,104
Textbook
929
Aufsatzsammlung
845
Working Paper
732
Konferenzschrift
656
Arbeitspapier
613
Dissertation u.a. Prüfungsschriften
542
Bibliografie enthalten
509
Bibliography included
509
Case study
416
Ratgeber
356
Guidebook
326
Conference proceedings
320
Bibliographie
191
Congress Report
187
Handbook
174
Handbuch
174
Glossar enthalten
148
Glossary included
148
Wörterbuch
138
Festschrift
125
Article
117
Reprint
91
Fallstudiensammlung
86
Einführung
82
Bibliografie
66
Nachschlagewerk
65
Reference book
65
Conference paper
64
more ...
less ...
Language
All
English
264
German
152
French
2
Portuguese
1
Author
All
Meffert, Heribert
9
Kotler, Philip
8
Bruhn, Manfred
7
Piercy, Nigel
6
Foroudi, Pantea
5
Armstrong, Gary
4
Backhaus, Klaus
4
Griese, Kai-Michael
4
Jobber, David
4
Opresnik, Marc Oliver
4
Schneider, Willy
4
Wagner, Udo
4
Bieger, Thomas
3
Brennan, Ross
3
Bröring, Stefanie
3
Dennis, Charles
3
Deseniss, Alexander
3
Foroudi, Mohammad Mahdi
3
Gbadamosi, Ayantunji
3
Hollensen, Svend
3
Kerin, Roger A.
3
Kilian, Thomas
3
Pepels, Werner
3
Peterson, Robert A.
3
Saunders, John A.
3
Walsh, Gianfranco
3
Wheeler, Alina
3
Wong, Veronica
3
Wood, Marian Burk
3
Abratt, Russell
2
Alsem, Karel Jan
2
Baines, Paul
2
Baron, Steve
2
Bauer, Hans H.
2
Bendixen, Michael
2
Bjerre, Mogens
2
Charlesworth, Alan
2
Cravens, David W.
2
Eckardt, Gordon H.
2
Felzensztein, Christian
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
Universität Wien / Lehrstuhl für Marketing
4
Books on Demand GmbH <Norderstedt>
3
Springer International Publishing
2
Access Marketing Management e.V
1
Access Marketing Management e.V.
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
FernUniversität in Hagen
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
George Routledge & Sons <London>
1
Haufe-Lexware GmbH & Co. KG
1
Haupt Verlag
1
Hochschule Konstanz Technik, Wirtschaft und Gestaltung
1
Institute of Practitioners in Advertising <London>
1
Josef Eul Verlag GmbH
1
Logos Verlag Berlin
1
Mahawitthayalai Hokankha Thai
1
NWB Verlag
1
National Institute of Rural Development
1
Pearson Deutschland GmbH
1
Pearson Studium
1
RWTH Aachen
1
Rheinwerk Verlag
1
Springer-Verlag GmbH
1
Tectum Verlag
1
Uni-Taschenbücher GmbH
1
Walter de Gruyter GmbH & Co. KG
1
World Advertising Research Center <Henley-on-Thames>
1
more ...
less ...
Published in...
All
Building corporate identity, image and reputation in the digital era
8
Entrepreneurship marketing : principles and practice of SME marketing
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Lehrbuch
6
Gabler Edition Wissenschaft
4
Meffert-Marketing-Edition
4
wi - Wirtschaft
4
Always learning
3
Cases on innovations in educational marketing : transnational and technological strategies
3
Harvard business review : HBR
3
Springer Gabler Research
3
UTB / Management
3
AccessMM-Reihe Grundlagen
2
Corporate social responsibility in the digital age
2
DUV / Wirtschaftswissenschaft
2
Ethics in marketing : international cases and perspectives
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Business-to-Business-Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of knowledge management
2
Meffert Marketing Edition
2
Research
2
Sozialwissenschaftliche Schriften zur Forst- und Holzwirtschaft
2
Springer-Lehrbuch
2
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Advanced management studies series
1
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Advertising theory
1
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport
1
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Applied research on strategic international management
1
Applying quality of life research / Best practices
1
Berichte aus der Betriebswirtschaft
1
BestMasters
1
Betriebswirtschaftliche Schriften : BWS
1
Bochumer Schriften zur Unternehmens- und Industriegeschichte
1
Capitalizing on creativity at work : fostering the implementation of creative ideas in organizations
1
Case studies series / National Institute of Rural Development
1
more ...
less ...
Source
All
ECONIS (ZBW)
416
Showing
1
-
10
of
416
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Nachhaltige Integration von
Marketing
und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
2
Nachhaltige Integration von
Marketing
und Innovieren : Eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515436
Saved in:
3
The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and
marketing
Le Meunier-FitzHugh, Kenneth
;
Massey, Graham R.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1161-1171
Persistent link: https://www.econbiz.de/10009492025
Saved in:
4
Selling
to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim
;
Kraus, Stephen
;
Harrison, Doug
-
2011
Persistent link: https://www.econbiz.de/10008842344
Saved in:
5
Bringing technology to market: trends, cases, solutions
Plötner, Olaf
(
ed.
);
Spekman, Robert E.
(
contributor
)
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10003399618
Saved in:
6
The role of socio-economic management in enhancing sales and
marketing
activities : a comparative case study
Barth, Isabelle
- In:
Socio-economic intervention in organizations : the …
,
(pp. 401-420)
.
2007
Persistent link: https://www.econbiz.de/10003529643
Saved in:
7
A legitimacy perspective on the corporate strategy function
Schlenzig, Thomas
-
2015
Persistent link: https://www.econbiz.de/10011437983
Saved in:
8
Proactive employee behaviors and idea implementation : three automotive industry cases
Hudovernik, Janez
;
Škerlavaj, Miha
;
C̆erne, Matej
- In:
Capitalizing on creativity at work : fostering the …
,
(pp. 178-191)
.
2016
Persistent link: https://www.econbiz.de/10011504324
Saved in:
9
Managing knowledge in a construction company : a process model
Venkateswaran, Vijaya
;
Aundhe, Sanjiv
- In:
Knowledge and process management : the journal of …
20
(
2013
)
2
,
pp. 59-70
Persistent link: https://www.econbiz.de/10009781294
Saved in:
10
Firm founders' passivity as a source of serendipitous opportunity discovery
Kauppinen, Antti
- In:
Subsistence entrepreneurship : the interplay of …
,
(pp. 7-16)
.
2019
Persistent link: https://www.econbiz.de/10012025001
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
