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Markenartikel
72
Brand
67
Emotion
60
Brand management
40
Markenführung
40
Markenimage
18
Markenpolitik
17
Deutschland
15
Germany
15
Brand image
14
Consumer behaviour
14
Konsumentenverhalten
14
USA
11
United States
11
Beziehungsmarketing
10
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10
Marketing
10
Marketingmanagement
10
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10
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9
Erfolgsfaktor
9
Marketing management
9
Organisatorischer Wandel
9
Organizational change
9
Success factor
9
Personality psychology
8
Persönlichkeitspsychologie
8
Leadership
7
Personalführung
7
Theorie
7
Theory
7
Advertising effects
6
Event-Marketing
6
Social Web
6
Social web
6
Werbewirkung
6
Automotive industry
5
Event marketing
5
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5
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5
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Undetermined
6
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3
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Article
87
Book / Working Paper
55
Type of publication (narrower categories)
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Fallstudie
Article in journal
12,397
Aufsatz in Zeitschrift
12,397
Aufsatz im Buch
1,781
Book section
1,781
Graue Literatur
1,208
Non-commercial literature
1,208
Working Paper
991
Arbeitspapier
965
Hochschulschrift
682
Thesis
498
Collection of articles of several authors
246
Sammelwerk
246
research-article
238
Aufsatzsammlung
162
Case study
142
Conference paper
110
Konferenzbeitrag
110
Reprint
88
Bibliografie enthalten
79
Bibliography included
79
Konferenzschrift
59
Article
53
Collection of articles written by one author
47
Sammlung
47
Dissertation u.a. Prüfungsschriften
44
Ratgeber
41
Guidebook
35
Conference proceedings
32
Lehrbuch
30
review-article
30
review
25
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22
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19
Handbuch
19
Amtsdruckschrift
18
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14
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14
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92
German
49
French
1
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Esch, Franz-Rudolf
3
Wheeler, Alina
3
Beverland, Michael B.
2
Huber, Frank
2
Häusel, Hans-Georg
2
Lindgreen, Adam
2
Schau, Hope Jensen
2
Winter, Kai
2
Adubato, Steve
1
Ager, David Laurence
1
Ajami, Riad A.
1
Aleti, Torgeir
1
Antorini, Yun Mi
1
Arnezeder, Christina
1
Aroop Mukherjee
1
Auer, Daniel
1
Barnes, Christopher M.
1
Baumbach, Dilip
1
Baumgarth, Carsten
1
Baumgartner, Ekkehart
1
Bearden, J. Neil
1
Bertini, Marco
1
Bezold, Thomas
1
Botterill, Jacqueline
1
Brüggen, Elisabeth C.
1
Buchanan-Oliver, Margo
1
Buckingham, Ian P.
1
Böttcher, Corinna
1
Bühler, André
1
Camarero, Carmen
1
Cantista, Isabel
1
Cecile, Czarnowski
1
Chadwick, Simon
1
Chakravarty, Surabhi
1
Chrzan, Keith
1
Clarke, Caroline
1
Conreder, Alexander
1
Corley, Kevin G.
1
Czarnowski, Cecile
1
D'Annunzio-Green, Norma
1
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Access Marketing Management e.V.
1
Books on Demand GmbH <Norderstedt>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Verlag Franz Vahlen
1
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Cases on branding strategies and product development : successes and pitfalls
7
Best practice der Markenführung
4
Critical perspectives on leadership : emotion, toxicity, and dysfunction
4
Harvard business review : HBR
3
Academy of Management journal : AMJ
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Leadership as emotional labour : management and the "managed heart"
2
Memorable customer experiences : a research anthology
2
Neuromarketing : Erkenntnisse der Hirnforschung für Markenführung, Werbung und Verkauf
2
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
2
Trust Inc. : strategies for building your company's most valuable asset
2
AccessMM-Reihe Grundlagen
1
Advertising theory
1
Alternative market research methods : market sensing
1
Auto-Bild / wissen
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
BestMasters
1
Brands and branding geographies
1
Business administration education : changes in management and leadership strategies
1
Business-to-business brand management : theory, research and executive case study exercises
1
Computer-mediated marketing strategies : social media and online brand communities
1
Contributions to management science
1
Edition Kulturwissenschaft
1
Engaging consumers through branded entertainment and convergent media
1
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
1
Ethics in marketing : international cases and perspectives
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Exploring the rise of fandom in contemporary consumer culture
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Gabler Research
1
Gender, culture, and consumer behavior
1
Group decision and negotiation
1
HBR emotional intelligence series
1
Innovatives Markenmanagement
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
International journal of strategic change management : IJSCM
1
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ECONIS (ZBW)
142
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1
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1
Sensory branding : branding with senses
Chakravarty, Surabhi
- In:
Cases on branding strategies and product development : …
,
(pp. 327-364)
.
2015
Persistent link: https://www.econbiz.de/10010504630
Saved in:
2
Eine Marke - ein Versprechen : wie Werte und Emotionen die Nachhaltigkeit bei Zimtstern bestimmen
Reidenbach, Judith
;
Honegger, Philip
;
Scheidegger, Reto
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 119-132)
.
2010
Persistent link: https://www.econbiz.de/10008773231
Saved in:
3
Brand
failures : the truth about the 100 biggest branding mistakes of all time
Haig, Matt
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10009011501
Saved in:
4
Does psychic distance have effect on
brand
acceptance? : case of an emerging market
Srivastava, R. K.
- In:
International journal of strategic change management : IJSCM
3
(
2011
)
4
,
pp. 302-322
Persistent link: https://www.econbiz.de/10009505744
Saved in:
5
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Paharia, Rajat
-
2013
Persistent link: https://www.econbiz.de/10009769925
Saved in:
6
Brand
trust is the foundation to
brand
loyalty
Gregory, James R.
- In:
Trust Inc. : strategies for building your company's …
,
(pp. 33-40)
.
2014
Persistent link: https://www.econbiz.de/10010227645
Saved in:
7
Abercrombie & Fitch : vom Campingladen zum erfolreichen "global seller" ; eine Internationalisierungsstrategie
Schnellbach, S.
;
Serwene, S.
;
Sierra Garcia, M.
- In:
Fallstudien zum internationalen Management, …
,
(pp. 47-61)
.
2013
Persistent link: https://www.econbiz.de/10010126696
Saved in:
8
Hold the line! : exploring the
brand
community coping process
Weijo, Henri
;
Rintamäki, Jukka
-
2014
Persistent link: https://www.econbiz.de/10010475689
Saved in:
9
Akzeptanz ökologischer Produktinnovationen im Automobilbereich : Wirkungen der Markenliebe
Staufer, Isabel Maria
-
2014
Persistent link: https://www.econbiz.de/10010439276
Saved in:
10
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
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