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USA
1,978
United States
1,962
Brand management
437
Markenführung
437
Deutschland
275
Germany
269
Interkulturelles Management
160
Cross-cultural management
149
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127
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107
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81
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77
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77
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72
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71
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70
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69
Vergleich
63
Comparison
62
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62
Firmenimage
62
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60
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60
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60
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844
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Fallstudie
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148,625
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62,640
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50,783
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8,884
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7,304
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3,695
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2,601
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2,281
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2,281
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2,198
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2,152
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1,864
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1,640
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1,607
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1,391
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Smith, Alan D.
19
Esch, Franz-Rudolf
13
Lucyshyn, William
9
Barmeyer, Christoph I.
8
Baumgarth, Carsten
7
Burke, J. Martin
7
Friel, Michael K.
7
Melewar, T. C.
7
Franklin, Peter
5
Furterer, Sandra L.
5
Heizer, Jay H.
5
Kline, Carol
5
Lacity, Mary Cecelia
5
Motwani, Jaideep G.
5
Render, Barry
5
Schmid, Stefan
5
Bald, Thorsten
4
Beasley, Mark S.
4
Buckless, Frank A.
4
Burmann, Christoph
4
Cavaliere, Christina T.
4
Foroudi, Pantea
4
Freier, Deborah
4
Fülbier, Rolf Uwe
4
Gassen, Joachim
4
Glover, Steven M.
4
Hartley, Robert F.
4
Kwoka, John E.
4
Lerner, Joshua
4
Nanda, Ramana
4
Pellens, Bernhard
4
Prawitt, Douglas F.
4
Rutenbeck, Henrik
4
Schroeder, Jonathan E.
4
Sellhorn, Thorsten
4
Slocum, Susan L.
4
Thibodeau, Jay C.
4
White, Lawrence J.
4
Baumann Montecinos, Julika
3
Binckebanck, Lars
3
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Springer Fachmedien Wiesbaden
9
Verlag Dr. Kovač
4
Association of University Programs in Health Administration
3
Metropolis-Verlag für Ökonomie Gesellschaft und Politik GmbH
3
AMACOM
2
Bertelsmann Stiftung
2
Books on Demand GmbH <Norderstedt>
2
Christian-Albrechts-Universität zu Kiel
2
Kassel University Press GmbH
2
OECD
2
Russell Sage Foundation
2
Shaker Verlag
2
Springer Gabler <Firma>
2
Springer International Publishing
2
Springer-Verlag GmbH
2
Verlag Bertelsmann Stiftung
2
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
2
epubli GmbH
2
American Bar Association / Section of Antitrust Law
1
American Sociological Association
1
American Water Works Association / Research Foundation
1
Association for Manufacturing Excellence
1
Austrian Institute of Technology
1
COGEA <Körperschaft>
1
Capital Research Center (Washington, D.C.)
1
Carl Vinson Institute of Government
1
Center for Creative Leadership <Greensboro, NC>
1
Cetmar <Körperschaft>
1
Council on Foreign Relations
1
Cross-Cultural Business Conference <2019, Steyr>
1
Deutsch-Amerikanischer Workshop <1, 2002, Charlotte, NC>
1
Deutsches Institut für Urbanistik
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ecademy CH
1
Economic Policy Institute <Washington, DC>
1
Ecorys
1
Enquête-Kommission Zukunftssicherung im Kfz-Gewerbe
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäische Kommission / Executive Agency for Small and Medium-Sized Enterprises / Unit MARE A.3 - EMFF
1
Europäische Kommission / Generaldirektion Landwirtschaft und Ländliche Entwicklung
1
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Harvard business review : HBR
83
Harvard-Business-Manager : das Wissen der Besten
55
Global business and organizational excellence : a review of research & best practices
40
Intercultural management : a case-based approach to achieving complementarity and synergy
21
Journal of business case studies
19
Academy of Management journal : AMJ
15
Best practice der Markenführung
14
Cases on branding strategies and product development : successes and pitfalls
13
Cases on human performance improvement technologies
13
Nonprofit management & leadership
13
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
12
Strategy power plays : how the world's most strategic minds reach the top of their game
12
California management review
11
Enterprise & society : the international journal of business history
11
The journal of brand management : an international journal
11
The road to sustainability
11
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
10
Long range planning : LRP ; international journal of strategic management
10
Employer Branding : Arbeitgeber positionieren und präsentieren
9
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
9
Public performance & management review
9
Transforming government supply chain management
9
Advances in developing human resources : ADHR
8
Business and society review : a quarterly forum on the role of business in a free society
8
Entrepreneurship, theory and practice : ET & P
8
Journal of financial education
8
Brands : interdisciplinary perspectives
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
Social Branding : Strategien - Praxisbeispiele - Perspektiven
7
University casebook series
7
American casebook series
6
Cases on innovations in educational marketing : transnational and technological strategies
6
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
6
European journal of marketing : EJM
6
Health care management review : HCM review
6
Human relations
6
International journal of logistics systems and management
6
Lean Six Sigma in service : applications and case studies
6
Management information systems : mis quarterly
6
Managing difficult people
6
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ECONIS (ZBW)
2,601
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1
Managing corporate communication : a cross-cultural approach
Gambetti, Rosella
(
contributor
);
Gambetti, Rossella
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009672158
Saved in:
2
Corporate rebranding and the implications for brand architecture management : the case of Guinness (Diageo) Ireland
Muzellec, Laurent
;
Lambkin, Mary
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 283-299
Persistent link: https://www.econbiz.de/10003770742
Saved in:
3
From the Original to the Original : wie der MINI ein moderner Klassiker wurde ; Markenpositionierung durch Markeninszenierung bei MINI Deutschland
Kleebinder, Hans-Peter
- In:
Best practice der Markenführung
,
(pp. 121-143)
.
2009
Persistent link: https://www.econbiz.de/10003770982
Saved in:
4
Maggi Kochstudio : integrierte Umsetzung der Marke an allen Kontaktpunkten
Peters, Andreas
;
Esch, Franz-Rudolf
;
Michel, Manuela
- In:
Best practice der Markenführung
,
(pp. 287-301)
.
2009
Persistent link: https://www.econbiz.de/10003770996
Saved in:
5
Internationale Markenführung bei Energiedienstleistungen : das Beispiel der EWE AG in Polen
Heilmann, Alexander
;
Michaelis, Manuel
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 55-77)
.
2009
Persistent link: https://www.econbiz.de/10003786453
Saved in:
6
Industrielle Marken für Produkte, Lösungen und Dienstleistungen in einem internationalen Branded House
Wucherer, Klaus
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 119-136)
.
2009
Persistent link: https://www.econbiz.de/10003786519
Saved in:
7
Directly operated retail : die Bedeutung der vertikalen Vorwärtsintegration für die internationale Expansion einer Lifestyle-Marke
Janz, Oliver
;
Rohlfing, Maja
- In:
Management internationaler Dienstleistungsmarken : …
,
(pp. 243-262)
.
2009
Persistent link: https://www.econbiz.de/10003786625
Saved in:
8
Strategische identitätsorientierte Markenführung : mit Fallstudien aus der Automobilindustrie
Ringle, Tanja
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335982
Saved in:
9
Der Beitrag von Sponsoring und Events zu Markenaufbau und Markenpflege
Hermanns, Arnold
;
Kiendl, Stephanie
;
Ringle, Tanja
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 307-329)
.
2006
Persistent link: https://www.econbiz.de/10003415999
Saved in:
10
Bewertung von Markenlizenzierungspotenzialen : ein Modellentwurf als Entscheidungsgrundlage für die Vergabe von Markenlizenzen
Siebert, Sebastian
-
2009
Persistent link: https://www.econbiz.de/10003920765
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