"'Big data' is now readily available to economic historians, thanks to the digitisation of primary sources, collaborative research linking different data sets, and the publication of databases on the internet. Key economic indicators, such as the consumer price index, can be tracked over long...

An innovative guide to the organization and function of enterprises in the technological age In the era of big data and automation, this book presents a cutting-edge approach in how enterprises should organize and function. Striking a practical balance between theory and practice, The...

The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case...