"This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of … branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish …, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a …

"Global Perspectives on Sustainable Fashion showcases the global fashion industry's efforts to reduce the negative … impacts associated with fashion production and consumption. Illustrated throughout with infographics, photographs and diagrams … of creative works, eighteen essays focus on six regions, examining sustainable fashion in the context of local, cultural …