Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Fallstudie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Narrative advertising models a...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
USA
1,978
United States
1,962
Online-Marketing
174
Deutschland
171
Internet marketing
169
Germany
167
Strategisches Management
130
Organisatorischer Wandel
124
Organizational change
124
Strategic management
122
Social Web
101
Social web
101
Multinationales Unternehmen
80
Corporate culture
77
Unternehmenskultur
77
Welt
77
World
77
Großbritannien
76
Transnational corporation
76
United Kingdom
76
Theorie
74
Theory
74
Marketingmanagement
73
Marketing management
71
Brand management
70
Markenführung
70
Erfolgsfaktor
61
Success factor
60
Corporate Social Responsibility
59
Corporate social responsibility
59
Vergleich
59
Comparison
58
Automotive industry
57
Kfz-Industrie
57
Lieferkette
57
Supply chain
57
Innovation management
53
Innovationsmanagement
53
Nonprofit organization
53
Nonprofit-Organisation
53
more ...
less ...
Online availability
All
Undetermined
149
Free
51
Type of publication
All
Article
1,517
Book / Working Paper
723
Journal
3
Type of publication (narrower categories)
All
Fallstudie
Article in journal
148,020
Aufsatz in Zeitschrift
148,020
Graue Literatur
63,289
Non-commercial literature
63,289
Working Paper
51,485
Arbeitspapier
47,298
Aufsatz im Buch
24,669
Book section
24,669
Collection of articles of several authors
9,214
Sammelwerk
9,214
Amtsdruckschrift
8,907
Government document
8,907
Hochschulschrift
8,881
Thesis
6,968
Konferenzschrift
3,651
Lehrbuch
3,571
Aufsatzsammlung
3,566
Textbook
3,441
Bibliografie enthalten
2,292
Bibliography included
2,292
Case study
2,243
Conference proceedings
2,185
Statistik
2,168
Statistics
1,876
Bibliographie
1,685
Collection of articles written by one author
1,634
Sammlung
1,634
Glossar enthalten
1,605
Glossary included
1,605
research-article
1,520
No longer published / No longer aquired
1,501
Dissertation u.a. Prüfungsschriften
994
Conference paper
971
Konferenzbeitrag
971
Bibliografie
907
Reprint
858
Ratgeber
698
Biografie
649
Mehrbändiges Werk
642
more ...
less ...
Language
All
English
1,957
German
286
French
2
Danish
1
Polish
1
Portuguese
1
Spanish
1
more ...
less ...
Author
All
Smith, Alan D.
19
Lucyshyn, William
9
Burke, J. Martin
7
Friel, Michael K.
7
Furterer, Sandra L.
5
Heizer, Jay H.
5
Kline, Carol
5
Lacity, Mary Cecelia
5
Motwani, Jaideep G.
5
Render, Barry
5
Beasley, Mark S.
4
Buckless, Frank A.
4
Cavaliere, Christina T.
4
Freier, Deborah
4
Fülbier, Rolf Uwe
4
Gassen, Joachim
4
Glover, Steven M.
4
Hartley, Robert F.
4
Kwoka, John E.
4
Lerner, Joshua
4
Nanda, Ramana
4
Pellens, Bernhard
4
Prawitt, Douglas F.
4
Ryan, Damian
4
Schmid, Stefan
4
Sellhorn, Thorsten
4
Slocum, Susan L.
4
Thibodeau, Jay C.
4
White, Lawrence J.
4
Cañas, Kathryn A.
3
Ceyp, Michael H.
3
Chen, Jim Q.
3
Crawford, Robert J.
3
Daim, Tugrul U.
3
Dürr, Ulrike
3
Eisenberg, Melvin Aron
3
Eisenhardt, Kathleen M.
3
Figlio, David N.
3
Flynn, Barbara Bechler
3
Gioia, Dennis A.
3
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
Association of University Programs in Health Administration
3
Springer Gabler <Firma>
3
AMACOM
2
Christian-Albrechts-Universität zu Kiel
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Kassel University Press GmbH
2
OECD
2
Russell Sage Foundation
2
Verlag Franz Vahlen
2
W. E. Upjohn Institute for Employment Research <Kalamazoo, Mich.>
2
epubli GmbH
2
American Bar Association / Section of Antitrust Law
1
American Sociological Association
1
American Water Works Association / Research Foundation
1
Association for Manufacturing Excellence
1
Austrian Institute of Technology
1
Books on Demand GmbH <Norderstedt>
1
COGEA <Körperschaft>
1
Capital Research Center (Washington, D.C.)
1
Carl Vinson Institute of Government
1
Cetmar <Körperschaft>
1
Council on Foreign Relations
1
Deutsch-Amerikanischer Workshop <1, 2002, Charlotte, NC>
1
Deutsches Institut für Urbanistik
1
Deutschland / Bundeswehr / Universität Hamburg
1
Ecademy CH
1
Economic Policy Institute <Washington, DC>
1
Ecorys
1
Europäische Kommission / Executive Agency for Small and Medium-Sized Enterprises / Unit MARE A.3 - EMFF
1
Europäische Kommission / Generaldirektion Landwirtschaft und Ländliche Entwicklung
1
Foundation for Applied Research
1
Fraunhofer-Institut für System- und Innovationsforschung
1
Freie Universität Berlin
1
George Routledge & Sons <London>
1
Harvard Graduate School of Business Administration
1
Hochschule für Angewandte Wissenschaften Hamburg / Projektteam LinkFisch
1
Institute of Chartered Financial Analysts of India
1
Institute of Economic Affairs <London>
1
Institute of Management Accountants
1
more ...
less ...
Published in...
All
Harvard business review : HBR
74
Harvard-Business-Manager : das Wissen der Besten
50
Global business and organizational excellence : a review of research & best practices
37
Journal of business case studies
19
Academy of Management journal : AMJ
16
Cases on human performance improvement technologies
13
Nonprofit management & leadership
13
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
12
Strategy power plays : how the world's most strategic minds reach the top of their game
12
California management review
11
Enterprise & society : the international journal of business history
11
Long range planning : LRP ; international journal of strategic management
11
Social Branding : Strategien - Praxisbeispiele - Perspektiven
11
The road to sustainability
11
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
10
Cases on strategic social media utilization in the nonprofit sector
9
Public performance & management review
9
Transforming government supply chain management
9
Advances in developing human resources : ADHR
8
Business and society review : a quarterly forum on the role of business in a free society
8
Entrepreneurship, theory and practice : ET & P
8
Journal of financial education
8
Cases on innovations in educational marketing : transnational and technological strategies
7
Journal of sport management : the official journal of the North American Society of Sport Management
7
University casebook series
7
American casebook series
6
Crowdfunding : the corporate era
6
Health care management review : HCM review
6
Human relations
6
International journal of logistics systems and management
6
Lean Six Sigma in service : applications and case studies
6
Management information systems : mis quarterly
6
Managing difficult people
6
Public personnel management
6
Pushing the boundaries : multiteam systems in research and practice
6
Sport management review
6
The journal of management development
6
Brands : interdisciplinary perspectives
5
Case studies in sustainability management
5
Human resource development quarterly
5
more ...
less ...
Source
All
ECONIS (ZBW)
2,243
Showing
1
-
10
of
2,243
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Comparing the relative effectiveness of
advertising
channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
2
Aligning the virtual with the physical : social media, strategy, and Arts and Gardens
Dumont, Georgette E.
- In:
Cases on strategic social media utilization in the …
,
(pp. 184-208)
.
2015
Persistent link: https://www.econbiz.de/10010507828
Saved in:
3
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
4
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling ; mit 20 Tabellen
Bischopinck, Yvonne von
;
Ceyp, Michael H.
;
Ceyp, Michael
-
2007
Persistent link: https://www.econbiz.de/10003408652
Saved in:
5
Markenkommunikation im Internet : dank Targeting mehr als nur ein weiteres Massenmedium
Grether, Mark
;
Markarian, Rosa
- In:
Erfolgsfaktoren der Markenführung : Know-how aus …
,
(pp. 285-297)
.
2008
Persistent link: https://www.econbiz.de/10003588639
Saved in:
6
Suchmaschinen-Marketing : Konzepte, Umsetzung und Controlling für SEO und SEM
Bischopinck, Yvonne von
;
Ceyp, Michael
-
2009
-
2., überarb., aktualisierte und erw. Aufl.
Persistent link: https://www.econbiz.de/10003623007
Saved in:
7
Bannerwerbung im Internet : Tipps für Praxis und Forschung
Gause, Jan Moritz
-
2010
Persistent link: https://www.econbiz.de/10008989174
Saved in:
8
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
Saved in:
9
Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben
;
Poncin, Ingrid
;
Garnier, Marion
- In:
Journal of retailing and consumer services
19
(
2012
)
6
,
pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
Saved in:
10
Social networks in pervasive
advertising
and shopping
Dubach Spiegler, Erica
;
Hildebrand, Christian
; …
- In:
Pervasive advertising
,
(pp. 207-225)
.
2011
Persistent link: https://www.econbiz.de/10009348750
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
