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Sponsorship, advertising and the Olympic Games
MacRury, Iain - In: The advertising handbook, (pp. 129-147). 2009
Persistent link: https://www.econbiz.de/10003851911
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Build it, buy it or both? : rethinking the sourcing of advertising services
Silk, Alvin J.; Stiglin, Marta M. - 2015
internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid … promotional campaigns. Increasing numbers of advertisers are discovering that the demand for advertising and marketing services is … assuming that these options are mutually exclusive. A review of advertising industry history reveals why internal agencies have …
Persistent link: https://www.econbiz.de/10011305238
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Porter Novelli
Waldron, Greg - In: Best practices in talent management : how the world's …, (pp. 225-240). 2010
Persistent link: https://www.econbiz.de/10003942135
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"Wachsen oder nicht, das ist die Frage ..." : Systemdifferenzierungen junger Unternehmen am Beispiel einer Kommunikationsagentur
Fried, Andrea - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 62 (2010) 3, pp. 334-360
Persistent link: https://www.econbiz.de/10003964485
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Driving creativity and innovation through culture
Archer, Anne; Walczyk, Doris - In: Corporate creativity : developing an innovative organization, (pp. 39-46). 2009
Persistent link: https://www.econbiz.de/10003857060
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The way you see is what you get : market research as modes of knowledge production
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Marketing management : a cultural perspective, (pp. 231-245). 2012
Persistent link: https://www.econbiz.de/10009507069
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Reconciling economic and creative performance : insights from a creative business service start-up
Tjemkes, Brian V. - In: Entrepreneurship and the creative economy : process, …, (pp. 120-147). 2011
Persistent link: https://www.econbiz.de/10009267112
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Entrepreneurial exploitation of creative destruction and the ambiguity of knowledge in the emerging field of digital advertising
Broberg, Oskar; Axelsson, Ann-Sofie; Sjöblom, Gustav - In: How entrepreneurs do what they do : case studies in …, (pp. 105-118). 2012
Persistent link: https://www.econbiz.de/10009733106
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Competence integration in creative processes
Öberg, Christina - In: Industrial marketing management : the international … 42 (2013) 1, pp. 113-124
Persistent link: https://www.econbiz.de/10009734079