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Konsumentenbilder als produktive Fiktionen : eine theoretische und ethnographische Untersuchung
Müller, Robert Caspar - 2019
Persistent link: https://www.econbiz.de/10012030300
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Women, consumption and paradox
Malefyt, Timothy de Waal (ed.); McCabe, Maryann (ed.) - 2020
"Women are the world's most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women's lives, bodies and work. This book examines the contradictions and mismatches between women's everyday experiences and...
Persistent link: https://www.econbiz.de/10012215821
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Influencer-Marketing : Strategie, Briefing, Monitoring
Funke, Sven-Oliver - 2019 - 1. Auflage
Persistent link: https://www.econbiz.de/10011893433
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Changing consumer values and behavior in Japan : adaptation of Keio Department Store, Shinjuku
Enomoto, Nozomi - In: The silver market phenomenon : marketing and innovation …, (pp. 175-193). 2011
Persistent link: https://www.econbiz.de/10008746030
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The right sensory mix : targeting consumer product development scientifically
Derval, Diana - 2010
Persistent link: https://www.econbiz.de/10008663187
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The sure thing that flopped
Zaltman, Gerald; Zaltman, Lindsay - In: Harvard business review : HBR 86 (2008) 7/8, pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
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A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Tan, Amy Y. F.; Lo, Ada S. Y. - In: Journal of hospitality & tourism research : JHTR ; the … 32 (2008) 3, pp. 342-362
Persistent link: https://www.econbiz.de/10003747984
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Changing consumer values and behavior in Japan : adaptation of Keio Department Store Shinjuku
Enomoto, Nozomi - In: The silver market phenomenon : business opportunities …, (pp. 225-241). 2008
Persistent link: https://www.econbiz.de/10003748530
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The right sensory mix : decoding customers’ behavior and preferences
Derval, Diana - 2022 - Second edition
Persistent link: https://www.econbiz.de/10012534694
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Buyer Personas : wie man seine Zielgruppen erkennt und begeistert
Häusel, Hans-Georg; Henzler, Harald - 2018 - 1. Auflage
Für Unternehmen wird es immer wichtiger, ihre Leistungen und ihren Auftritt noch konsequenter auf ihre Zielgruppen auszurichten. Ein wichtiges strategisches Hilfsmittel dafür sind sogenannte "Personas", detaillierte und greifbare Idealbilder von Zielgruppen. Dieses Buch hilft Ihnen und Ihren...
Persistent link: https://www.econbiz.de/10011634506