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MNCs in India : issues and challenges
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Services marketing cases in emerging markets : an asian perspective
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Tata's business and growth strategy
12
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
Gabler Edition Wissenschaft
9
Journal of advances in management research : JAMR
9
Indian case studies in business management
8
Strategic marketing cases in emerging markets
8
The journal of business & industrial marketing
8
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7
Management decision : MD
7
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
6
Global business review
6
International journal of business excellence
6
International journal of logistics systems and management
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International journal of services and operations management
6
Premier reference source
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The TQM journal : the international review of organizational improvement
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Cases on innovations in educational marketing : transnational and technological strategies
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Customer-centric marketing strategies : tools for building organizational performance
5
Finance India : the quarterly journal of Indian Institute of Finance
5
Global business and organizational excellence : a review of research & best practices
5
HMD : Praxis der Wirtschaftsinformatik
5
International journal of technology marketing : IJTMkt
5
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4
Handbuch Vertriebs-Exzellenz im Asset Management : institutionelle Anleger gewinnen und binden
4
Harvard-Business-Manager : das Wissen der Besten
4
India studies in business and economics
4
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4
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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1
Services marketing : text and cases
Baron, Steve
;
Harris, Kim
;
Hilton, Toni
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10003754631
Saved in:
2
The strategic concerns of quality assurance : case study of large reputable firms in the service sector
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
3
,
pp. 275-299
Persistent link: https://www.econbiz.de/10008798971
Saved in:
3
Fallstudie zum Kundenmanagement in Krankenhäusern
Ter Haseborg, Fokko
;
Reinert, Andreas
;
Zastrau, Ralf
- In:
Management im Gesundheitswesen : das Lehrbuch für …
,
(pp. 244-248)
.
2013
Persistent link: https://www.econbiz.de/10009690801
Saved in:
4
Can CRM survive integrating franchisees with a corporate giant?
O'Reilly, Kelley
;
Paper, David
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 47-73
Persistent link: https://www.econbiz.de/10009758884
Saved in:
5
Essays on various aspects of services marketing in complex service settings : insights and evidence on the role of tensions and stereotypes in interactions between frontline employ...
Hütten, Antje Sarah Julia
-
2016
Persistent link: https://www.econbiz.de/10011566090
Saved in:
6
Managing consumer services : factory or theater?
Baglieri, Enzo
(
ed.
)
-
2014
Persistent link: https://www.econbiz.de/10010476951
Saved in:
7
The design of consumer experiences : managerial approaches for service companies
Carù, Antonella
;
Cova, Bernard
- In:
Managing consumer services : factory or theater?
,
(pp. 91-108)
.
2014
Persistent link: https://www.econbiz.de/10010478148
Saved in:
8
Einsatz des Analytic Hierarchy Process im Relationship Marketing : eine Analyse strategischer Optionen bei Dienstleistungsunternehmen
Ahlert, Martin
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001768671
Saved in:
9
Marketing im Turn-around-Management: Fallstudie DB AutoZug GmbH
Meffert, Heribert
;
Schleuser, Michael
;
Schneider, Helmut
- In:
Verkehrsdienstleistungsmarketing : marktorientierte …
,
(pp. 227-253)
.
2000
Persistent link: https://www.econbiz.de/10001462995
Saved in:
10
Exzellenz im
Dienstleistungsmarketing
: Fallstudien zur Kundenorientierung
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
ed.
); …
-
2002
-
1. Auflage
Persistent link: https://www.econbiz.de/10014012698
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