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Fallstudie
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Springer Fachmedien Wiesbaden
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International Conference on Halal Development <1., 2020, Malang>
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Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
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Gesellschaft für Ökologische Kommunikation mbH
1
Haufe-Lexware GmbH & Co. KG
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Nomos Verlagsgesellschaft
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RWTH Aachen
1
Rheinwerk Verlag
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Premier reference source
5
Harvard business review : HBR
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Consumer culture theory
3
Journal of food products marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Multi-channel marketing, branding and retail design : new challenges and opportunities
3
Research
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
Anthropology and business
2
Building corporate identity, image and reputation in the digital era
2
Contributions to management science
2
Digital and social media marketing : a results-driven approach
2
European journal of marketing : EJM
2
Handbook of research on integrating social media into strategic marketing
2
International journal of business innovation and research
2
International journal of electronic commerce : IJEC
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Management for professionals
2
Marketing : ZFP ; journal of research and management
2
Marketing management : a cultural perspective
2
Strong brands, strong relationships
2
The journal of consumer marketing
2
Tourism planning & development
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
Woodhead Publishing series in consumer science and strategic marketing
2
Advances in business strategy and competitive advantage (ABSCA) book series
1
Advances in finance, accounting, and economics book series
1
Advances in marketing, customer relationship management, and e-services book series (AMCRMES)
1
Applied Marketing Science /Angewandte Marketingforschung
1
Ausgewählte Studien des ECC-Handel
1
AutoUni-Skriptenreihe
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Berichte aus der Betriebswirtschaft
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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ECONIS (ZBW)
303
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1
Social commerce : consumer behaviour in online environments
Boardman, Rosy
(
ed.
);
Blazquez Cano, Marta
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011973977
Saved in:
2
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
3
The wine consumption preferences of young people : a Spanish case study
Garcia, Teresa
;
Barrena, Ramo
;
Grande, Ildefonso
- In:
International journal of wine business research : IJWBR
25
(
2013
)
2
,
pp. 94-107
Persistent link: https://www.econbiz.de/10009770379
Saved in:
4
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
5
Generation Unverbindlich : Entscheidungsvorgänge in der Share Economy - eine Fallstudie des modernen Carsharing-Nutzers
Kurth, Daniel J.
-
2017
Persistent link: https://www.econbiz.de/10012878101
Saved in:
6
Erfolgsfaktoren von Pop-up Stores : fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie
Kastner, Olga Louisa
-
2015
Persistent link: https://www.econbiz.de/10010505230
Saved in:
7
Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf
(
ed.
);
Pleil, Thomas
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10010425982
Saved in:
8
Integration von Markenfans in die Wertschöpfung von Medienunternehmen
Wolter, Lisa-Charlotte
;
Fantapié Altobelli, Claudia
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 631-648)
.
2015
Persistent link: https://www.econbiz.de/10010532535
Saved in:
9
Social networking sites and marketing strategies
Wu, Ying
;
Stewart, Malcolm
;
Liu, Rebecca
- In:
Handbook of research on integrating social media into …
,
(pp. 207-239)
.
2015
Persistent link: https://www.econbiz.de/10011294589
Saved in:
10
Reconnecting with the past in social media : the moderating role of social influence in nostalgia marketing on Pinterest
Youn, Seounmi
;
Jin, Seunga Venus
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 565-576
Persistent link: https://www.econbiz.de/10011815001
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