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Social-Media-Handbuch : Theorien, Methoden, Modelle
Michelis, Daniel (ed.); Schildhauer, Thomas (contributor) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008771421
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Social Media Handbuch : Theorien, Methoden, Modelle und Praxis
Michelis, Daniel (ed.); Schildhauer, Thomas (ed.) - 2015 - 3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013544068
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A social strategy : how we profit from social media
Piskorski, Mikołaj Jan - 2014
Persistent link: https://www.econbiz.de/10010376684
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The best digital marketing campaigns in the world : mastering the art of customer engagement
Ryan, Damian; Jones, Calvin - 2011
Persistent link: https://www.econbiz.de/10013530560
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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Groundswell : winning in a world transformed by social technologies
Li, Charlene; Bernoff, Josh - 2008 - [Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
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Online communication approaches and social networks in traditional wine regions : a case study from Italy
Capitello, Roberta; Agnoli, Lara; Begalli, Diego - In: Successful social media and ecommerce strategies in the …, (pp. 30-54). 2016
Persistent link: https://www.econbiz.de/10011558843
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Understanding digital marketing : marketing strategies for engaging the digital generation
Ryan, Damian - 2017 - Fourth edition
"The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to...
Persistent link: https://www.econbiz.de/10011544275
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LinkFisch : Konzeption, Entwicklung und Umsetzung einer Link-Bait-Kampagne für den Online-Shop neckermann.de ; Projektbericht
Schmidt, Ralph (ed.); Bantin, Sarah-Yasmin (contributor) - 2015 - Berichtsschluss: 25. Januar 2014
Die Otto Group hat 2012 die Rechte an der Internetmarke Neckermann.de und deren Eigenmarken in Deutschland übernommen, um ehemalige Neckermann-Kunden für sich zu gewinnen. Auf der Plattform, die am 30. Januar 2013 zunächst als Shopping-Suchmaschine gestartet war, finden sich inzwischen...
Persistent link: https://www.econbiz.de/10011375283
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Social media marketing : theories & applications
Dahl, Stephan - 2018 - Second edition
Persistent link: https://www.econbiz.de/10012001586