Narrow search
Showing 11 - 20 of 1,641
Cover Image
"Vielleicht" : erfolgreiche Eigenmarkendifferenzierung der EDEKA Südbayern
Maier, Hans Georg - In: Erfolgreiche Markendifferenzierung : Strategie und …, (pp. 229-248). 2010
Persistent link: https://www.econbiz.de/10003925018
Cover Image
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter - In: Trademarks, brands, and competitiveness, (pp. 215-233). 2013
Persistent link: https://www.econbiz.de/10009758632
Cover Image
Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains
Miskell, Peter - In: Trademarks, brands, and competitiveness, (pp. 215-233). 2010
Persistent link: https://www.econbiz.de/10003972927
Cover Image
Empirische Erfassung des Markenwissens von Handelsmarken der Sportartikelbranche aus der Konsumentenperspektive : exemplarisch durchgeführt an der INTERSPORT-Eigenmarke PRO TOUCH
Plew, Manuel - In: Spezielle Aspekte des Sportmanagements : zur …, (pp. 5-63). 2014
Persistent link: https://www.econbiz.de/10010382817
Cover Image
Herausforderungen des globalen Retail Branding : der Markteintritt von Media Markt in Russland
Duong Dinh, Hai-Van; Ungrade, Carsten - In: Management internationaler Dienstleistungsmarken : …, (pp. 79-98). 2009
Persistent link: https://www.econbiz.de/10003786462
Cover Image
The role of branded retail in manufacturers' international strategy
Ilonen, Laura; Wren, Jody; Gabrielsson, Mika; … - In: International journal of retail & distribution management 39 (2011) 6, pp. 414-433
Persistent link: https://www.econbiz.de/10009240879
Cover Image
Rationalisierung im Konsum : eine ethnographische Studie von Einkaufspraktiken am Beispiel von Frankfurt am Main
Dalichau, Dirk - 2016
Persistent link: https://www.econbiz.de/10011503568
Cover Image
Combining the best of both worlds in retailing and design : cross-practice integration and innovation, including the role of education
Quartier, Katelijn; Lommelen, Tinne; Vanrie, Jan - In: Multi-channel marketing, branding and retail design : …, (pp. 31-49). 2016
Persistent link: https://www.econbiz.de/10011582581
Cover Image
Consumer responses to virtual- and real-world retail environment convergence : implications for design-based interventions
Harwood, Tracy; Jones, Martin - In: Multi-channel marketing, branding and retail design : …, (pp. 219-246). 2016
Persistent link: https://www.econbiz.de/10011582619
Cover Image
Retail trade public policies and initiatives in Malaysia
Tay, Angeline - In: Retailing in emerging markets : a policy and strategy …, (pp. 36-65). 2015
Persistent link: https://www.econbiz.de/10010426419