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The best digital marketing campaigns in the world II
Ryan, Damian - 2014 - 2. ed.
"In the second collection of The Best Digital Marketing Campaigns in the World, bestselling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history. Full of behind-the-scenes insights into campaign strategy, implementation and...
Persistent link: https://www.econbiz.de/10010248924
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Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
Pleil, Thomas (ed.) - 2007
Persistent link: https://www.econbiz.de/10003469954
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Wissenstransfer mit Wikis und Weblogs : Fallstudien zum erfolgreichen Einsatz von Web 2.0 in Unternehmen
Stocker, Alexander; Tochtermann, Klaus - 2012 - 2. Auflage
Persistent link: https://www.econbiz.de/10014010119
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Marketing mistakes
Hartley, Robert F. - 1995 - 6. ed.
Persistent link: https://www.econbiz.de/10000532366
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Cases in marketing management : issues for the 1990s
Hinkle, Charles L.; Johnston, Wesley J.; Lanigan, Esther F. - 1992 - 2nd ed
Persistent link: https://www.econbiz.de/10000340279
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Cases in strategic marketing
Swayne, Linda E. (ed.); Ginter, Peter M. (ed.) - 1993 - 2. ed
Persistent link: https://www.econbiz.de/10000345863
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Effizientes Kommunikationsmanagement : Konzepte, Beispiele und Erfahrungen aus der integrierten Unternehmenskommunikation
Bruhn, Manfred (ed.); Dahlhoff, Hans-Dieter (ed.) - 1993
Persistent link: https://www.econbiz.de/10000347109
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Marketing mistakes
Hartley, Robert F. - 1989 - 4. ed
Persistent link: https://www.econbiz.de/10000083644