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~type_genre:"Fallstudiensammlung"
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Global marketing management
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Subject
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Marketingmanagement
40
Marketing management
36
Marketing
28
Internationales Marketing
20
International marketing
18
USA
13
United States
13
Deutschland
12
Germany
12
Strategisches Management
8
Internationales Management
7
Multinationales Unternehmen
7
Strategic management
7
Transnational corporation
7
Management
6
Globalisierung
5
Globalization
5
Produktmanagement
5
Theorie
5
Theory
5
Absatz
4
Advertising
4
Fallstudie
4
International business research
4
International market entry
4
Internationale Betriebswirtschaftslehre
4
Internationaler Markteintritt
4
Werbung
4
Communication
3
Erfolgsfaktor
3
Europa
3
Fallstudiensammlung
3
International management
3
KMU
3
Klein- und Mittelbetrieb
3
Kommunikation
3
Marketingstrategie
3
Product design
3
Product management
3
Produktgestaltung
3
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Online availability
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Undetermined
4
Type of publication
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Book / Working Paper
59
Type of publication (narrower categories)
All
Fallstudiensammlung
Article in journal
9,226
Aufsatz in Zeitschrift
9,226
Aufsatz im Buch
2,896
Book section
2,896
Graue Literatur
1,533
Non-commercial literature
1,533
Hochschulschrift
1,496
Thesis
1,232
Collection of articles of several authors
967
Sammelwerk
967
Lehrbuch
917
Textbook
790
Working Paper
679
Bibliografie enthalten
673
Bibliography included
673
Arbeitspapier
654
Case study
562
Fallstudie
562
Aufsatzsammlung
499
research-article
480
Konferenzschrift
311
Ratgeber
206
Conference proceedings
202
Guidebook
196
Reprint
179
Dissertation u.a. Prüfungsschriften
156
Glossar enthalten
134
Glossary included
134
Handbook
110
Handbuch
110
review-article
103
Amtsdruckschrift
92
Government document
92
Conference paper
75
Konferenzbeitrag
75
review
72
conceptual-paper
63
case-report
61
Festschrift
50
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Language
All
English
45
German
18
Author
All
Zentes, Joachim
6
Hartley, Robert F.
5
Loudon, David L.
3
Stevens, Robert E.
3
Wrenn, Bruce
3
Bruhn, Manfred
2
Buzzell, Robert Dow
2
Gale, Christopher
2
Hinkle, Charles L.
2
Hollensen, Svend
2
Jeannet, Jean-Pierre
2
Lanigan, Esther F.
2
Morschett, Dirk
2
Pepels, Werner
2
Rickes, Sven
2
Schramm-Klein, Hanna
2
Abell, Derek F.
1
Alon, Ilan
1
Annighoefer, Frank
1
Annighöfer, Frank
1
Baack, Donald
1
Bartlett, Christopher A.
1
Bell, Martin L.
1
Bernhardt, Kenneth L.
1
Borden, Neil H.
1
Borden, Neil Hopper
1
Cespedes, Frank V.
1
Clow, Kenneth E.
1
Cravens, David W.
1
Cron, William L.
1
Czinkota, Michael R.
1
Dahlhoff, Hans-Dieter
1
Dalrymple, Douglas J.
1
DeCarlo, Thomas E.
1
Dibb, Sally
1
Doyle, Peter
1
Edwards, Mark G.
1
Fisseler, Dirk
1
Gaubinger, Kurt
1
Ginter, Peter M.
1
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Institution
All
Arthur D. Little International Inc. <Wiesbaden>
1
CAM Foundation
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
IMP Group
1
Institute of Marketing
1
NetLibrary, Inc
1
Published in...
All
Gabler-Lehrbuch
2
Lehrbuch
2
SpringerLink / Bücher
2
Copenhagen studies in economics and management / A
1
EBSCOhost eBook Collection
1
European management series
1
GMD-Studien
1
Gabler Lehrbuch
1
International marketing series
1
Meffert-Marketing-Edition
1
Reihe: technischer Vertrieb
1
The Dryden Press series in marketing
1
The Harcourt College Publishers series in management
1
The Irwin series in marketing
1
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Source
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ECONIS (ZBW)
59
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59
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1
Marketing management : an international perspective
Kashani, Kamran
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001425910
Saved in:
2
Global marketing management : a European perspective
Keegan, Warren J.
;
Schlegelmilch, Bodo B.
-
2001
Persistent link: https://www.econbiz.de/10001506515
Saved in:
3
Cases in international marketing
Jeannet, Jean-Pierre
(
contributor
); …
-
1995
-
2. ed.
Persistent link: https://www.econbiz.de/10000412687
Saved in:
4
Multinational marketing management : cases and readings
Buzzell, Robert Dow
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000059553
Saved in:
5
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003522520
Saved in:
6
Internationales Management : Fallstudien zum Risiko-, Krisen-, Changemanagement und Internationalisierungsstrategien ; [am Beispiel von 9 Unternehmen]
Siegfried, Patrick
-
2014
Persistent link: https://www.econbiz.de/10010416972
Saved in:
7
Global marketing : contemporary theory, practice, and cases
Alon, Ilan
;
Jaffe, Eugene D.
-
2013
Persistent link: https://www.econbiz.de/10009516646
Saved in:
8
International marketing and purchasing of industrial goods : an interaction approach
Håkansson, Håkan
(
ed.
)
-
1982
Persistent link: https://www.econbiz.de/10003086676
Saved in:
9
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2004
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10001921393
Saved in:
10
Best practices in international business
Czinkota, Michael R.
(
contributor
); …
-
2001
Persistent link: https://www.econbiz.de/10001549185
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