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Strategisches Marketing : ein...
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Marketingmanagement
100
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98
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Theorie
32
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18
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18
Marketing theory
17
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4
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2
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2
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Glossar enthalten
Article in journal
7,894
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2,330
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2,330
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1,338
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1,113
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754
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754
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739
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717
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643
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595
Bibliography included
595
Case study
454
Fallstudie
454
Aufsatzsammlung
397
Konferenzschrift
225
Ratgeber
187
Guidebook
176
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150
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142
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Handbuch
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Amtsdruckschrift
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66
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50
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45
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43
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39
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English
84
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Kotler, Philip
16
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Olson, Jerry C.
4
Peter, Jerome Paul
4
Ferrell, Odies C.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
Pride, William M.
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Assael, Henry
2
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
2
Hardiman, Marco
2
Hörschgen, Hans
2
Johnston, Mark W.
2
Marshall, Greg W.
2
McDaniel, Carl D.
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Roberts, Mary Lou
2
Ryan, Damian
2
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G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
Pearson Deutschland GmbH
1
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1
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1
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McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Always learning
3
Europäische Hochschulschriften / 5
2
McGraw-Hill Irwin series in marketing
2
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1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Lehrbuch
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The practice of management series
1
wi - Wirtschaft / Marketing
1
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1
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ECONIS (ZBW)
100
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1
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
3
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
4
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
5
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
6
The complete guide to marketing and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
7
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
8
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
Saved in:
9
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
10
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
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