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~type_genre:"Glossar enthalten"
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Werbung
17
Advertising
16
Marketing management
6
Marketingmanagement
6
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4
Sales-promotion
3
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2
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2
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1
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17
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Glossar enthalten
Article in journal
5,469
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5,469
Graue Literatur
812
Non-commercial literature
812
Aufsatz im Buch
706
Book section
706
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651
Arbeitspapier
615
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406
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218
Sammelwerk
218
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210
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147
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131
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99
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97
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74
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50
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46
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35
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28
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Arens, William F.
3
Belch, George E.
3
Belch, Michael A.
3
Blakeman, Robyn
2
Allen, Chris T.
1
Belch, George Eugene
1
Bidgoli, Hossein
1
Burnett, John
1
Ferrell, Odies C.
1
Gmeiner, Alois
1
Hiam, Alexander
1
Moriarty, Sandra E.
1
O'Guinn, Thomas C.
1
Pelsmacker, Patrick de
1
Pride, William M.
1
Russell, Edward
1
Schaefer, David H.
1
Semenik, Richard J.
1
Shimp, Terence A.
1
Wells, William
1
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Elgar advanced introductions
1
McGraw-Hill higher education
1
The McGraw-Hill/Irwin series in marketing
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ECONIS (ZBW)
17
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1
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
2
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
3
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2018
-
Third edition
Persistent link: https://www.econbiz.de/10011750918
Saved in:
4
Contemporary advertising
Arens, William F.
-
2004
-
9. ed
Persistent link: https://www.econbiz.de/10001783762
Saved in:
5
Advertising : principles & practice
Wells, William
;
Moriarty, Sandra E.
;
Burnett, John
-
2006
-
7. ed., internat. ed
Persistent link: https://www.econbiz.de/10002731270
Saved in:
6
Advertising and integrated brand promotion
O'Guinn, Thomas C.
;
Allen, Chris T.
;
Semenik, Richard J.
-
2006
-
4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740
Saved in:
7
Low Budget
Werbung
& Guerilla Marketing für Anwalt, Notar, Steuerberater : [Blitzschnell und supergünstig neue Klienten werben]
Gmeiner, Alois
-
2008
-
Überarb. u. erg. Neuaufl.
Persistent link: https://www.econbiz.de/10003775361
Saved in:
8
Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003929376
Saved in:
9
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
10
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
-
Second Edition
Persistent link: https://www.econbiz.de/10010474761
Saved in:
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