//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The ghost of subliminal advert...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbung
17
Advertising
16
Marketing management
6
Marketingmanagement
6
Marketing
4
Sales-promotion
3
Advertising media
2
Mediaplanung
2
Sales promotion
2
Verkaufsförderung
2
Werbeplanung
2
Werbeträger
2
Advertising industry
1
Advertising planning
1
Advertising regulation
1
Brand
1
Consumer behaviour
1
Deutschland
1
Deutschsprachiger Raum
1
Dienstleistungsmarketing
1
German-speaking countries
1
International management
1
Internationales Management
1
Konsumentenverhalten
1
Legal profession
1
Lieferkette
1
Markenartikel
1
Market research
1
Marktforschung
1
Marktkommunikation
1
Notar
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Product management
1
Produktmanagement
1
Rechtsanwalt
1
Rechtsberufe
1
Schweiz
1
Selling
1
more ...
less ...
Type of publication
All
Book / Working Paper
17
Type of publication (narrower categories)
All
Glossar enthalten
Article in journal
5,760
Aufsatz in Zeitschrift
5,760
Graue Literatur
894
Non-commercial literature
894
Aufsatz im Buch
784
Book section
784
Working Paper
713
Arbeitspapier
677
Hochschulschrift
439
Thesis
230
Collection of articles of several authors
219
Sammelwerk
219
Konferenzschrift
149
Aufsatzsammlung
131
Lehrbuch
116
Dissertation u.a. Prüfungsschriften
103
Textbook
99
Bibliografie enthalten
84
Bibliography included
84
Case study
52
Conference paper
52
Conference proceedings
52
Fallstudie
52
Konferenzbeitrag
52
Wörterbuch
47
Ratgeber
39
Guidebook
32
Reprint
32
Collection of articles written by one author
31
Sammlung
31
Bibliographie
29
Bibliografie
23
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
20
Government document
20
Nachschlagewerk
19
Reference book
19
more ...
less ...
Language
All
English
15
German
2
Author
All
Arens, William F.
3
Belch, George E.
3
Belch, Michael A.
3
Blakeman, Robyn
2
Allen, Chris T.
1
Belch, George Eugene
1
Bidgoli, Hossein
1
Burnett, John
1
Ferrell, Odies C.
1
Gmeiner, Alois
1
Hiam, Alexander
1
Moriarty, Sandra E.
1
O'Guinn, Thomas C.
1
Pelsmacker, Patrick de
1
Pride, William M.
1
Russell, Edward
1
Schaefer, David H.
1
Semenik, Richard J.
1
Shimp, Terence A.
1
Wells, William
1
more ...
less ...
Published in...
All
Elgar advanced introductions
1
McGraw-Hill higher education
1
The McGraw-Hill/Irwin series in marketing
1
Source
All
ECONIS (ZBW)
17
Showing
1
-
10
of
17
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
2
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
3
Low Budget
Werbung
& Guerilla Marketing für Anwalt, Notar, Steuerberater : [Blitzschnell und supergünstig neue Klienten werben]
Gmeiner, Alois
-
2008
-
Überarb. u. erg. Neuaufl.
Persistent link: https://www.econbiz.de/10003775361
Saved in:
4
Marketing
Hiam, Alexander
-
2006
Persistent link: https://www.econbiz.de/10003288140
Saved in:
5
Grundlagen des Marketings
Russell, Edward
-
2010
Persistent link: https://www.econbiz.de/10003906590
Saved in:
6
Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003929376
Saved in:
7
Contemporary advertising
Arens, William F.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003431969
Saved in:
8
Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene
;
Belch, George E.
;
Belch, Michael A.
-
2015
-
10. ed.,
Persistent link: https://www.econbiz.de/10011344786
Saved in:
9
Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn
-
2015
-
Second Edition
Persistent link: https://www.econbiz.de/10010474761
Saved in:
10
Essentials of contemporary advertising
Arens, William F.
;
Schaefer, David H.
-
2007
Persistent link: https://www.econbiz.de/10003189623
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->