//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
International and global marke...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
62
Theorie
48
Theory
48
Internationales Marketing
43
Marketingmanagement
43
International marketing
42
Marketing management
42
USA
34
United States
32
Deutschland
22
Germany
22
Welt
22
World
22
Electronic Commerce
20
Marketing theory
20
Marketingtheorie
20
Online-Marketing
20
Multinationales Unternehmen
19
Transnational corporation
19
Management
18
Internet marketing
17
Consumer behaviour
16
Konsumentenverhalten
16
E-commerce
14
Market research
14
Marktforschung
14
Betriebswirtschaftslehre
12
Business economics
12
Verbraucherverhalten
12
Beziehungsmarketing
11
Internet
11
Relationship marketing
11
International market entry
10
Internationaler Markteintritt
10
Internationales Management
9
Strategisches Management
9
Interkulturelles Management
8
International competition
8
International market
8
Internationaler Markt
8
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Book / Working Paper
180
Type of publication (narrower categories)
All
Glossar enthalten
Hochschulschrift
4,325
Thesis
2,917
Collection of articles of several authors
2,454
Sammelwerk
2,454
Konferenzschrift
2,411
Article in journal
2,267
Aufsatz in Zeitschrift
2,267
Dissertation u.a. Prüfungsschriften
2,210
Aufsatzsammlung
2,034
Festschrift
1,814
Lehrbuch
1,678
Bibliographie
1,385
Graue Literatur
1,321
Non-commercial literature
1,321
Textbook
1,298
Bibliografie enthalten
922
Bibliography included
922
Aufsatz im Buch
788
Book section
788
Case study
637
Fallstudie
637
Ratgeber
422
Handbook
370
Handbuch
370
Guidebook
369
Working Paper
361
Arbeitspapier
347
Conference proceedings
304
Glossary included
180
Wörterbuch
133
Fallstudiensammlung
131
Reprint
122
Bibliografie
112
Amtsdruckschrift
110
Government document
110
Collection of articles written by one author
105
Sammlung
105
Monografische Reihe
102
Einführung
86
more ...
less ...
Language
All
English
116
German
64
Author
All
Kotler, Philip
10
Czinkota, Michael R.
8
Ronkainen, Ilkka A.
8
Armstrong, Gary
7
McCarthy, Edmund Jerome
6
Perreault, William D.
6
Solomon, Michael R.
6
Askegaard, Søren
4
Baines, Paul
4
Ball, Donald A.
4
Bamossy, Gary J.
4
Fill, Chris
4
Geringer, John Michael
4
Hill, Charles W. L.
4
Lammenett, Erwin
4
Minor, Michael
4
Moffett, Michael H.
4
Olbrich, Rainer
4
Baumgarth, Carsten
3
Bush, Robert P.
3
Cannon, Joseph P.
3
Daniels, John Day
3
Dichtl, Erwin
3
Erlhofer, Sebastian
3
Hair, Joseph F.
3
Hartley, Steven W.
3
Hogg, Margaret K.
3
Hörschgen, Hans
3
Keller, Kevin Lane
3
Kerin, Roger A.
3
McCulloch, Wendell H.
3
Nieschlag, Robert
3
Ortinau, David J.
3
Radebaugh, Lee H.
3
Rudelius, William
3
Saunders, John A.
3
Sullivan, Daniel P.
3
Wong, Veronica
3
Aaker, David A.
2
Albaum, Gerald S.
2
more ...
less ...
Institution
All
Books on Demand GmbH <Norderstedt>
1
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
Lincoln Institute of Land Policy
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Slovenská technická univerzita v Bratislave
1
Springer Gabler <Firma>
1
more ...
less ...
Published in...
All
Always learning
7
McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Lehrbuch
2
McGraw-Hill Irwin series in marketing
2
Rheinwerk Computing
2
Cengage learning
1
Europäische Hochschulschriften / 5
1
GHS - Göttinger Handelswissenschaftliche Schriften
1
Galileo Computing
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Irwin perspectives in international business
1
McGraw-Hill series in marketing
1
NWB-Studienbücher Wirtschaftsinformatik
1
NetEffect Series: job skills
1
Online Plus
1
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
Studienbücher der Wirtschaft
1
Studium
1
The Harcourt College Publishers series in management
1
The McGraw-Hill/Irwin series in marketing
1
The practice of management series
1
Werben & Verkaufen
1
Wirtschaft / Marketing
1
dtv / Beck EDV-Berater
1
wi - Wirtschaft / Marketing
1
wi - wirtschaft
1
wi wirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
180
Showing
1
-
10
of
180
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internationales Marketing für Ingenieure
Kohlert, Helmut
-
2014
-
2. Aufl.
Persistent link: https://www.econbiz.de/10010412550
Saved in:
2
Global marketing
Keegan, Warren J.
;
Green, Mark C.
-
2005
-
4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002411186
Saved in:
3
International marketing
Czinkota, Michael R.
;
Ronkainen, Ilkka A.
-
2004
-
7. ed., internat. student ed
Persistent link: https://www.econbiz.de/10001754458
Saved in:
4
Essentials of marketing research
Kumar, V.
;
Aaker, David A.
;
Day, George S.
-
2002
-
2nd ed.
Persistent link: https://www.econbiz.de/10001584595
Saved in:
5
International marketing : a global perspective
Dahringer, Lee D.
-
1991
Persistent link: https://www.econbiz.de/10013480467
Saved in:
6
Basic marketing : a marketing strategy planning approach
Perreault, William D.
-
2011
-
18. ed., international student ed.
Persistent link: https://www.econbiz.de/10013469418
Saved in:
7
Marketing research
McDaniel, Carl D.
;
Gates, Roger
-
2010
-
Eighth edition, international student version
Persistent link: https://www.econbiz.de/10003775410
Saved in:
8
Marketing in the international environment
Cundiff, Edward W.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000749577
Saved in:
9
Marketing: an international perspective
Cateora, Philip R.
;
Keaveney, Susan M.
-
1987
Persistent link: https://www.econbiz.de/10000754539
Saved in:
10
Export strategy
Jain, Subhash C.
-
1989
-
1. publ.
Persistent link: https://www.econbiz.de/10000766540
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->