//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossar enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Investigating Dynamic Multifir...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
98
Marketingmanagement
98
Marketing
60
Theorie
31
Theory
31
USA
18
United States
18
Marketing theory
17
Marketingtheorie
17
Market research
11
Marktforschung
11
Consumer behaviour
8
International marketing
8
Internationales Marketing
8
Internet
8
Konsumentenverhalten
8
Online-Marketing
7
Selling
7
Strategisches Management
7
Verkauf
7
Advertising
6
Werbung
6
Betriebswirtschaftslehre
4
Beziehungsmarketing
4
Business economics
4
E-commerce
4
Electronic Commerce
4
Management
4
Physical distribution
4
Relationship marketing
4
Vertrieb
4
Welt
4
World
4
Internet marketing
3
Verbraucherverhalten
3
Advertising media
2
Competitive advantage
2
Computer industry
2
Computerindustrie
2
Deutschland
2
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Book / Working Paper
98
Type of publication (narrower categories)
All
Glossar enthalten
Article in journal
7,284
Aufsatz in Zeitschrift
7,284
Aufsatz im Buch
2,205
Book section
2,205
Hochschulschrift
1,085
Graue Literatur
1,047
Non-commercial literature
1,047
Thesis
932
Lehrbuch
689
Collection of articles of several authors
645
Sammelwerk
645
Textbook
590
Bibliografie enthalten
525
Bibliography included
525
Working Paper
472
Arbeitspapier
470
Case study
432
Fallstudie
432
Aufsatzsammlung
334
Konferenzschrift
188
Ratgeber
175
Guidebook
166
Conference proceedings
132
Reprint
117
Glossary included
98
research-article
90
Handbook
79
Handbuch
79
Conference paper
62
Konferenzbeitrag
62
Collection of articles written by one author
39
Sammlung
39
Fallstudiensammlung
36
Bibliografie
31
Amtsdruckschrift
30
Government document
30
Festschrift
26
Systematic review
26
Übersichtsarbeit
26
more ...
less ...
Language
All
English
82
German
16
Author
All
Kotler, Philip
16
Armstrong, Gary
11
Perreault, William D.
10
McCarthy, Edmund Jerome
9
Hartley, Steven W.
8
Kerin, Roger A.
8
Rudelius, William
7
Cannon, Joseph P.
6
Olson, Jerry C.
4
Peter, Jerome Paul
4
Ferrell, Odies C.
3
Keller, Kevin Lane
3
Kurtz, David L.
3
Pride, William M.
3
Saunders, John A.
3
Winer, Russell S.
3
Wong, Veronica
3
Basteri, Cynthia Gendall
2
Berkowitz, Eric N.
2
Blakeman, Robyn
2
Boone, Louis E.
2
Capon, Noel
2
Chapman, Merrill R.
2
Churchill, Gilbert A.
2
Clark, Brenda
2
Dichtl, Erwin
2
Eckardt, Gordon H.
2
Egan, John
2
Ford, Neil M.
2
Go, Frank M.
2
Hardiman, Marco
2
Hörschgen, Hans
2
Johnston, Mark W.
2
Marshall, Greg W.
2
Nieschlag, Robert
2
Opresnik, Marc Oliver
2
Roberts, Mary Lou
2
Ryan, Damian
2
Sobel, Jennie
2
Wahl, Jörg H. W.
2
more ...
less ...
Institution
All
G H S Göttinger Handelswissenschaftliche Schriften e.V.
1
Harvard Graduate School of Business Administration
1
Pearson Deutschland GmbH
1
Pearson Studium
1
Springer Gabler <Firma>
1
Published in...
All
McGraw-Hill/Irwin series in marketing
6
wi - Wirtschaft
4
Always learning
3
Europäische Hochschulschriften / 5
2
McGraw-Hill Irwin series in marketing
2
GHS - Göttinger Handelswissenschaftliche Schriften
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
1
Lehrbuch
1
The Dryden Press series in marketing
1
The Irwin series in marketing
1
The Irwin/McGraw-Hill series in marketing
1
The Kent series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
The practice of management series
1
wi - Wirtschaft / Marketing
1
wi wirtschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
98
Showing
1
-
10
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
2
Marketing : an introduction
Kotler, Philip
;
Armstrong, Gary
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000858634
Saved in:
3
The practice of marketing management : analysis, planning, and implementation
Cohen, William A.
-
1991
-
2. ed.
Persistent link: https://www.econbiz.de/10000833499
Saved in:
4
Principles of marketing
Kotler, Philip
;
Armstrong, Gary
-
1991
-
5. ed
Persistent link: https://www.econbiz.de/10000835995
Saved in:
5
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
6
The complete guide to marketing and the law
Posch, Robert J.
-
1988
Persistent link: https://www.econbiz.de/10000771254
Saved in:
7
Promotion management and marketing communications
Shimp, Terence A.
-
1989
-
2. ed
Persistent link: https://www.econbiz.de/10000782365
Saved in:
8
Möglichkeiten und Grenzen des Einsatzes von Multimedia im Marketing
Wahl, Jörg H. W.
-
1997
Persistent link: https://www.econbiz.de/10000614635
Saved in:
9
Basic marketing : a managerial approach
MacCarthy, Edmund Jerome
;
Perreault, William D.
-
1984
-
8. ed
Persistent link: https://www.econbiz.de/10000695596
Saved in:
10
Principles of marketing
Kotler, Philip
-
1986
-
3. ed
Persistent link: https://www.econbiz.de/10000696917
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->