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Essentials of contemporary advertising
Arens, William F.; Schaefer, David H. - 2007
Persistent link: https://www.econbiz.de/10003189623
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322
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Promotion management and marketing communications
Shimp, Terence A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000782365
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Low Budget Werbung & Guerilla Marketing für Anwalt, Notar, Steuerberater : [Blitzschnell und supergünstig neue Klienten werben]
Gmeiner, Alois - 2008 - Überarb. u. erg. Neuaufl.
Persistent link: https://www.econbiz.de/10003775361
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Marketing
Hiam, Alexander - 2006
Persistent link: https://www.econbiz.de/10003288140
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Grundlagen des Marketings
Russell, Edward - 2010
Persistent link: https://www.econbiz.de/10003906590
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Supply chain management, marketing and advertising, and global management
Bidgoli, Hossein (contributor) - 2010
Persistent link: https://www.econbiz.de/10003929376
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Contemporary advertising
Arens, William F. - 2004 - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003431969
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Advertising and promotion : an integrated marketing communications perspective
Belch, George Eugene; Belch, George E.; Belch, Michael A. - 2015 - 10. ed.,
Persistent link: https://www.econbiz.de/10011344786
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Integrated marketing communication : creative strategy from idea to implementation
Blakeman, Robyn - 2015 - Second Edition
Persistent link: https://www.econbiz.de/10010474761