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Market research
51
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14
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12
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Hair, Joseph F.
8
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7
Ortinau, David J.
7
McDaniel, Carl D.
6
Zikmund, William G.
5
Aaker, David A.
4
Day, George S.
4
Gates, Roger
4
Ferrell, Odies C.
3
Kumar, V.
3
Pride, William M.
3
Winer, Russell S.
3
Basteri, Cynthia Gendall
2
Celsi, Mary Wolfinbarger
2
Clark, Brenda
2
Kinnear, Thomas C.
2
Leone, Robert P.
2
Sobel, Jennie
2
Taylor, James R.
2
Albaum, Gerald
1
Albaum, Gerald S.
1
Assael, Henry
1
Babin, Barry J.
1
Birks, David F.
1
Brett, Deborah L.
1
Breunig, Florian
1
Cooper, Donald R.
1
Dhar, Ravi
1
Dillon, William R.
1
Dreyer, Axel
1
Eckardt, Gordon H.
1
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1
Garcia, Rosanna
1
Gates, Roger H.
1
Groß, Sven
1
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1
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1
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4
McGraw-Hill series in marketing
2
Always learning
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Business & Management
1
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
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ECONIS (ZBW)
51
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1
Marketing research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
;
Kresge, Sebastian S.
-
1979
Persistent link: https://www.econbiz.de/10000048334
Saved in:
2
[Marketing: basic concepts and decisions]
Pride, William M.
;
Ferrell, Odies C.
-
1987
-
5. ed
Persistent link: https://www.econbiz.de/10000743322
Saved in:
3
Marketing research
Aaker, David A.
-
1990
-
4. ed
Persistent link: https://www.econbiz.de/10000792522
Saved in:
4
Exploring marketing research
Zikmund, William G.
-
1986
-
2. ed
Persistent link: https://www.econbiz.de/10000700785
Saved in:
5
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
6
The insider's guide to demographic know-how : everything marketers need to know about how to find, analyze and use information about their customers
Wickham, Penelope
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000766914
Saved in:
7
Excellence in content : the focus for Australian investment in multimedia content
Montgomery, John
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925591
Saved in:
8
Essentials of marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2005
-
4. ed
Persistent link: https://www.econbiz.de/10001810558
Saved in:
9
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed
Persistent link: https://www.econbiz.de/10001818871
Saved in:
10
Marketing research : within a changing information environment
Hair, Joseph F.
;
Bush, Robert P.
;
Ortinau, David J.
-
2003
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10001660974
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