//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Glossary included"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Special issue on mass customiz...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
24
Relationship marketing
24
Theorie
8
Theory
8
Computer-assisted marketing
7
Consumer behaviour
7
IT-gestütztes Marketing
7
Konsumentenverhalten
7
Kundenmanagement
6
Deutschland
5
Germany
5
Customer value
4
E-commerce
4
Electronic Commerce
4
Kundenwert
4
Marketing management
4
Marketingmanagement
4
Information management
3
Informationsmanagement
3
Lieferantenmanagement
3
Marketing
3
Supplier relationship management
3
Branche
2
Business process management
2
Competitive strategy
2
Economic sector
2
Internet
2
Kundenorientierung
2
Management
2
Market research
2
Market segmentation
2
Marktforschung
2
Marktsegmentierung
2
Mobile Marketing
2
Mobile marketing
2
Physical distribution
2
Private law
2
Prozessmanagement
2
Quality management
2
Qualitätsmanagement
2
more ...
less ...
Type of publication
All
Book / Working Paper
24
Type of publication (narrower categories)
All
Glossary included
Article in journal
15,156
Aufsatz in Zeitschrift
15,156
Aufsatz im Buch
3,460
Book section
3,460
Hochschulschrift
1,526
Thesis
1,247
Graue Literatur
1,088
Non-commercial literature
1,088
Working Paper
714
Arbeitspapier
684
Collection of articles of several authors
571
Sammelwerk
571
Case study
466
Fallstudie
466
Aufsatzsammlung
376
Ratgeber
230
Guidebook
213
Bibliografie enthalten
163
Bibliography included
163
Lehrbuch
144
Conference paper
140
Konferenzbeitrag
140
Textbook
128
Konferenzschrift
110
Handbook
104
Handbuch
104
Conference proceedings
71
Collection of articles written by one author
60
Sammlung
60
Reprint
51
Dissertation u.a. Prüfungsschriften
41
Article
31
Interview
25
Glossar enthalten
24
Bibliografie
19
Festschrift
19
Systematic review
19
Übersichtsarbeit
19
Amtsdruckschrift
16
more ...
less ...
Language
All
English
17
German
7
Author
All
Peppers, Don
3
Rogers, Martha
3
Castleberry, Stephen Bryon
2
Ferrell, Odies C.
2
Kumar, V.
2
Pride, William M.
2
Tanner, John F.
2
Weiber, Rolf
2
Ahlert, Dieter
1
Best, Roger J.
1
Brückmann, Knut
1
Buttle, Francis A.
1
Chaffey, Dave
1
Dodd, Carley H.
1
Dyché, Jill
1
Hellmann, Wolfgang
1
Hollensen, Svend
1
Jaworski, Bernard J.
1
Kreutzer, Ralf T.
1
Levy, Evan
1
Maklan, Stan
1
Meier, Andreas
1
Rayport, Jeffrey F.
1
Reinartz, Werner J.
1
Siegert, Michael
1
Stormer, Henrik
1
Summers, Donna C. S.
1
more ...
less ...
Institution
All
Harvard Graduate School of Business Administration
1
W. Kohlhammer GmbH
1
Published in...
All
Always learning
1
Lehrbuch
1
Roland-Berger-Reihe: Strategisches Management für Konsumgüterindustrie und -handel
1
Source
All
ECONIS (ZBW)
24
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Jüngste Veränderungen im Versicherungsbereich und die Anpassung von Versicherungsunternehmen im kundennahen Bereich : Einführung in das Management von Finanzdienstleistungen
Brückmann, Knut
-
1998
Persistent link: https://www.econbiz.de/10000996250
Saved in:
2
Managing customer experience and relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2017
-
Third edition
Persistent link: https://www.econbiz.de/10011547747
Saved in:
3
Kooperative Kundenorientierung im Krankenhaus : ein wegweisendes Konzept zur Sicherung von mehr Qualität
Hellmann, Wolfgang
-
2017
-
1. Auflage
Persistent link: https://www.econbiz.de/10011474625
Saved in:
4
Selling : building partnerships
Castleberry, Stephen Bryon
;
Tanner, John F.
-
2019
-
10
Persistent link: https://www.econbiz.de/10011994027
Saved in:
5
Customer relationship management : concepts and technologies
Buttle, Francis A.
;
Maklan, Stan
-
2019
-
Fourth edition
Persistent link: https://www.econbiz.de/10011997222
Saved in:
6
Marketing management : a relationship approach
Hollensen, Svend
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10010426428
Saved in:
7
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
Saved in:
8
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
Ahlert, Dieter
(
ed.
)
-
2002
Persistent link: https://www.econbiz.de/10001658275
Saved in:
9
Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf
(
ed.
)
-
2002
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10001697974
Saved in:
10
Handbuch Electronic Business : Informationstechnologien - Electronic Commerce - Geschäftsprozesse
Weiber, Rolf
(
ed.
)
-
2000
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001488580
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->