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Electronic marketing : integrating electronic resources into the marketing process
Reedy, Joel; Schullo, Shauna - 2004 - 2nd ed.
Persistent link: https://www.econbiz.de/10001759945
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Strategic electronic marketing : managing e-business
Kleindl, Brad Alan - 2003 - 2. ed
Persistent link: https://www.econbiz.de/10001713026
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E-business : strategic thinking and practice
Canzer, Brahm - 2003
Persistent link: https://www.econbiz.de/10001702748
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Internet marketing : building advantage in the networked economy
Mohammed, Rafi A.; Fisher, Robert J.; Jaworski, Bernard J. - 2004 - 2. ed
Persistent link: https://www.econbiz.de/10001878062
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2005 - 7. ed
Persistent link: https://www.econbiz.de/10001855752
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Market-based management : strategies for growing customer value and profitability
Best, Roger J. - 2005 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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Marketing foundations
Pride, William M.; Ferrell, Odies C. - 2011 - 4th ed., International ed.
Persistent link: https://www.econbiz.de/10003934926
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10003182024