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Praxisbuch Kundenbefragungen : repräsentative Stichproben auswählen, relevante Fragen stellen, Ergebnisse richtig interpretieren
Weinreich, Uwe; Lindern, Eike von - 2008
Persistent link: https://www.econbiz.de/10003597464
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Consumer behaviour : a European outlook
Schiffman, Leon G.; Kanuk, Leslie Lazar; Hansen, Håvard - 2008 - 1 publ. in the UK
Persistent link: https://www.econbiz.de/10003571682
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The last mile : creating social and economic value from behavioral insights
Soman, Dilip - 2015
Persistent link: https://www.econbiz.de/10011382094
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2013 - 5. ed.
Persistent link: https://www.econbiz.de/10009756374
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Konsumentenverhalten
Solomon, Michael R. - 2016 - 11., aktualisierte Auflage
Das international bekannte Lehrbuch Konsumentenverhalten von Michael R. Solomon (Professor für Konsumentenverhalten an …
Persistent link: https://www.econbiz.de/10011438334
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2016 - Sixth Edition
Persistent link: https://www.econbiz.de/10011443617
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Managing customer experience and relationships : a strategic framework
Peppers, Don; Rogers, Martha - 2017 - Third edition
Persistent link: https://www.econbiz.de/10011547747
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Consumer behaviour : a European perspective
Solomon, Michael R.; Bamossy, Gary J.; Askegaard, Søren; … - 2010 - 4. ed.
Persistent link: https://www.econbiz.de/10003842007
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Consumer behaviour
Szmigin, Isabelle; Piacentini, Maria - 2015
Persistent link: https://www.econbiz.de/10010465517
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10003182024