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Whence brand evaluations? : Investigating the relevance of personal and extrapersonal associations in brand attitudes
Czellar, Sandor; Voyer, Benjamin G.; Schwob, Alexandre; … - 2008
Persistent link: https://www.econbiz.de/10003749007
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Capital de marque : concepts, construits et mesures
Czellar, Sandor - 1997
Persistent link: https://www.econbiz.de/10000984355
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Brand extensions : state of the art and research perspectives
Czellar, Sandor - 1998
Persistent link: https://www.econbiz.de/10000987709
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Consumer attitude towards brand extensions : an integrative model and research propositions
Czellar, Sandor - 2002
Persistent link: https://www.econbiz.de/10001712945
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An exploratory inquiry on the antecedents of prestige judgments
Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001627278
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Les pratiques de recherche marketing des entreprises européennes?
Denis, Jean-Emile; Czellar, Sandor - 1998
Persistent link: https://www.econbiz.de/10001352682
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Engineering hedonic attributes to generate perceptions of luxury : consumer perception of an everyday sound
Lageat, Thierry; Czellar, Sandor; Laurent, Gilles - 2003
Persistent link: https://www.econbiz.de/10001771858
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Un modèle intégrateur du capital-client de la marque : une perspective psycho-cognitive
Czellar, Sandor; Denis, Jean-Emile - 2001
Persistent link: https://www.econbiz.de/10001626129
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Consumer rapport to luxury : analyzing complex and ambivalent attitudes
Dubois, Bernard; Laurent, Gilles; Czellar, Sandor - 2001
Persistent link: https://www.econbiz.de/10001629393
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The impact of perceived corporate brand values on brand preference : an exploratory empirical study
Czellar, Sandor; Palazzo, Guido - 2004
Persistent link: https://www.econbiz.de/10001921203