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Consumer reality : how brands...
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ECONIS (ZBW)
8,204
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1
Effect of sales on
brand
loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
2
The way brands work : consumers' understanding of the creation and usage of brands
Bertilsson, Jon
-
2009
Persistent link: https://www.econbiz.de/10003905269
Saved in:
3
Brand
adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
4
The perils of self-
brand
connections : consumer response to changes in
brand
image
Gaustad, Tarje
-
2015
Persistent link: https://www.econbiz.de/10011439157
Saved in:
5
Botschafter der Markenidentität : eine ganzheitliche Betrachtung und Analyse
Hohenstein, Nicole
-
2008
Persistent link: https://www.econbiz.de/10003660797
Saved in:
6
Consumer attitude towards
brand
extensions : an integrative model and research propositions
Czellar, Sandor
-
2002
Persistent link: https://www.econbiz.de/10001712945
Saved in:
7
Branded websites, marketplace selling and price competition
Loginova, Oksana
-
2021
Persistent link: https://www.econbiz.de/10012659075
Saved in:
8
Visual elicitation of
brand
perception
Dzyabura, Daria
;
Peres, Renana
-
2019
Persistent link: https://www.econbiz.de/10012494101
Saved in:
9
National
brand
of Ukraine : monograph
Mazaraki, Anatoliy
;
Melnychenko, Svitlana
;
Melnyk, Tetiana
-
2018
Persistent link: https://www.econbiz.de/10012249301
Saved in:
10
Can a cause-related
brand
be perceived different from other brands?
Pechtl, Hans
;
Heidarian, Elham
-
2016
Persistent link: https://www.econbiz.de/10011725628
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