Fanboys. Pork dorks. Tech nerds. These consumers have a lot in common: they care a lot about a specific brand, product …

"The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it … Agile methodologies that once revolutionized software development are now revolutionizing marketing. Agile provides the … foundation for alignment between the marketing and product management sides. It can unleash a whole array of new marketing …