This book provides a practical set of guidelines for people wishing to communicate professionally in Japan, following the model of the similar book by Kelm and Victor on Brazil. Good communication requires more than knowing the language. Haru Yamada, Orlando Kelm, and David Victor, seasoned...

When do executives get involved in the decision process? -- A brave new world for sales and marketing -- Understanding what executives want -- How to gain access to the executive level -- How to establish credibility at the executive level -- How to create value at the executive level --...