""This book examines the application of present-day customer relationship management within the retail industry. It also explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships"--Provided by publisher"--

"This book explores the various methods for inventory control and management using optimization techniques, data mining concepts and genetic algorithms. It explores how inventory control and management is very tedious job faced by all organizations in any sector of the economy"--

Customer Relationship Management umfasst den Aufbau, die kontinuierliche Optimierung sowie den Erhalt dauerhafter und gewinnbringender Kundenbeziehungen. Vor diesem Hintergrund vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unabdingbar...