Contents: Foreword / Sandor Czellar, David Dubois and Gilles Laurent -- List of abbreviations -- Part I: Evolving nature of luxury -- 1. The changing notions of materialism and status in an increasingly dematerialized world / Russell Belk -- 2. Liquid luxury / Fleura Bardhi, Giana M. Eckhardt...

Preface to the second edition -- The luxury market -- The market and business of luxury : an introduction / Günter Müller-Stewens, Benjamin Berghaus -- Classifying luxury and prodigality / Michael JÄckel -- Exploring luxury consumer behaviour / Prokopis Theodoridis, Sofia Vassou --...

Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...

Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...