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Handwörterbuch Export und internationale Unternehmung
Macharzina, Klaus (contributor) - 1989
Persistent link: https://www.econbiz.de/10000095984
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Shopping-Center-Handbuch : Development, Management, Marketing
Falk, Bernd (contributor); Bays, Wolfgang R. (contributor) - 2009
Persistent link: https://www.econbiz.de/10008700090
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Handbuch Außendienst : Kundengewinnung und Kundenbindung, Gebietsmanagement und Verkaufsstrategien, Verkaufspsychologie und Preisgespräche
Behle, Christine; Vom Hofe, Renate - 2014 - 4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10010351072
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E-Business für alle : so funktionieren die elektronischen Märkte
2000
Persistent link: https://www.econbiz.de/10001511548
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Handbook of research on franchising
Hoy, Frank (ed.); Perrigot, Rozenn (ed.); Terry, Andrew (ed.) - 2017
Persistent link: https://www.econbiz.de/10011775175
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Handbook of service marketing research
Rust, Roland T. (contributor) - 2014
Persistent link: https://www.econbiz.de/10010342645
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Handbook on the experience economy
Sundbo, Jon (ed.); Sørensen, Flemming (contributor) - 2013
This Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific...
Persistent link: https://www.econbiz.de/10010207710
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Handbook on customer centricity : strategies for building a customer-centric organization
Palmatier, Robert W. (ed.); Moorman, Christine (ed.);  … - 2019
Contents: 1. Introduction to the Handbook on Customer Centricity -- Robert w. Palmatier, Christine Moorman, and Ju-Yeon Lee -- Part I: Organizational design perspectives on customer centricity -- 2. Customer centricity: A multi-year journey / Ajay K. Kohli, Bernie J. Jaworski, and Nabil Shabshab...
Persistent link: https://www.econbiz.de/10012294439
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Handbook on customer centricity : strategies for building a customer-centric organization
Palmatier, Robert W. (ed.); Moorman, Christine (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10012056828
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Prozessmanagement im vertikalen Marketing : efficient consumer response (ECR) in Konsumgüternetzen
Ahlert, Dieter (contributor); Borchert, Stefan (contributor) - 2000
Persistent link: https://www.econbiz.de/10001496486