Customer Relationship Management umfasst den Aufbau, die kontinuierliche Optimierung sowie den Erhalt dauerhafter und gewinnbringender Kundenbeziehungen. Vor diesem Hintergrund vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unabdingbar...

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--

"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--Provided by publisher.