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Zarantonello, Lia; Pauwels-Delassus, Véronique - 2016

Introduction -- Brand identity and brand image -- Brand associations -- Brand personality -- Brand authenticity -- Perceived brand differentiation -- Attitudes toward the brand -- Experiential consumption with brands -- Consumers' emotions toward the brand -- Attachment to the brand --...

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The handbook of brand management scales

Zarantonello, Lia; Pauwels-Delassus, Véronique - 2016

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Research handbook on luxury branding

Morhart, Felicitas (ed.); Wilcox, Keith Todd (ed.); … - 2020

nature of luxury -- 1. The changing notions of materialism and status in an increasingly dematerialized world / Russell Belk … -- 2. Liquid luxury / Fleura Bardhi, Giana M. Eckhardt and Emma Samsioe -- Part II: Luxury consumption functions -- 3 …. Evolutionary function of luxury consumption / Yajin Wang -- 4. Fulfilling identity motives through luxury consumption / Mario …

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The management of luxury : an international guide

Berghaus, Benjamin (ed.); Müller-Stewens, Günter (ed.); … - 2018 - Second edition

Preface to the second edition -- The luxury market -- The market and business of luxury : an introduction / Günter … Müller-Stewens, Benjamin Berghaus -- Classifying luxury and prodigality / Michael JÄckel -- Exploring luxury consumer … behaviour / Prokopis Theodoridis, Sofia Vassou -- Identity-driven luxury brand management / Klaus Heine -- Luxury brand strategy …