Berghaus, Benjamin (ed.); Müller-Stewens, Günter (ed.); … - 2018 - Second edition
Preface to the second edition -- The luxury market -- The market and business of luxury : an introduction / Günter … Müller-Stewens, Benjamin Berghaus -- Classifying luxury and prodigality / Michael JÄckel -- Exploring luxury consumer … behaviour / Prokopis Theodoridis, Sofia Vassou -- Identity-driven luxury brand management / Klaus Heine -- Luxury brand strategy …