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ECONIS (ZBW)
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Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard
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1996
Persistent link: https://www.econbiz.de/10000926031
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Dynamische Prozesse der Internationalisierung : managementtheoretische und empirische Perspektiven des unternehmerischen Wandels
Swoboda, Bernhard
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2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001608292
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3
Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing
Weindel, Julia Katharina
-
2016
Persistent link: https://www.econbiz.de/10011505956
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4
The corporate reputation of multinational corporations : an analysis of consumers’ perceptions of corporate reputation and its effects across nations
Huber, Cathrin
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2018
Persistent link: https://www.econbiz.de/10011730879
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5
International retailers' performance in host countries : the roles of strategies, consumer perceptions and the local environment
Morbe, Lukas
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2018
Persistent link: https://www.econbiz.de/10011843674
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6
Corporate Brand Management international tätiger Unternehmen : verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berücksichtigung landeskultureller...
Giersch, Judith
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003591422
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7
Perceived globalness and reputation of multinational corporations : an empirical and methodological analysis across nations
Hirschmann, Johannes
-
2017
Persistent link: https://www.econbiz.de/10012259740
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8
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
9
Interaktive Medien am Point of Sale : verhaltenswissenschaftliche Analyse der Wirkung multimedialer Systeme
Swoboda, Bernhard
-
1996
Persistent link: https://www.econbiz.de/10000554266
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