Smolková, Eva; Štarchoň, Peter - In: Eurasian business perspectives : proceedings of the …, (pp. 39-51). 2019
The paper deals with specifics of marketing communication in political environment and also new forms of communication … research agencies and importance of public opinion researches and pre-election surveys within development of marketing … activities were closely examined. Results indicate an increased need for change in the application of few marketing communication …
