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We provide a novel explanation for why manufacturers want to enforce a minimum resale price (min RPM) on retailers. A manufacturer sells her good via a multi-product retailer to final consumers by charging a linear wholesale price. The manufacturer then maximizes her profit through min RPM...
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We provide a theory of how RPM facilitate upstream cartels absent any information asymmetries using a model with … manufacturers if they collude. We thus provide a novel theory of harm for resale price maintenance when manufacturers collude and … illustrate the fit of this theory in various competition policy cases. …
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The firms in this model set non-binding list prices before competing for buyers by non-cooperatively granting discounts. Each firm has an incentive to set a high list price if, for example, the customers anchor their willingness-to-pay on the list price. However, list price competition occurs if...
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