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Markenführung
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Brand management
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Consumer behaviour
84
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2,257
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1,654
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1,330
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Gijón, Covadonga
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Karray, Salma
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Shyle, Irma
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Steinmann, Sascha
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
11
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : MM
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
7
Journal of business research : JBR
7
The journal of brand management : an international journal
5
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
4
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
4
Designing and communicating experience
4
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
4
Interdisciplinary management research XVI ; 1
4
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
4
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
4
The globalisation of Chinese business : implications for multinational investors
4
Conference proceedings trends in business communication 2016
3
Finance, Economics, and Industry for Sustainable Development : Proceedings of the 4th International Scientific Conference on Sustainable Development (ESG 2023), St. Petersburg 2023
3
The international review of retail, distribution and consumer research
3
Agrarian economy and rural development : realities and perspectives for Romania : 8th edition of the International Symposium
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Business horizons
2
Ethics, social responsibility and sustainability in marketing
2
Inequality, taxation and intergenerational transmission
2
International journal of quality and service sciences
2
International studies of management and organization
2
Journal of business ethics : JOBE
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Open economics
2
Perspektiven für die Agrar- und Ernährungswirtschaft nach der Liberalisierung : 55. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 23. bis 25. September 2015
2
Proceedings of the 5th International Conference on Economic Management and Green Development
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
Scientific Annals of Economics and Business
2
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
2
The journal of consumer marketing
2
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
2
Advances in analytics and applications
1
Agrar- und Ernährungswirtschaft: regional vernetzt und global erfolgreich : 56. Jahrestagung der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e. V. vom 28. bis 30. September 2016
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
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ECONIS (ZBW)
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1
Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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2
Differences in the effect of ethical labels on national brand and private label brand products on store and brand
perception
: a preliminary work
Steppuhn, Vanessa
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 11-16)
.
2018
Persistent link: https://www.econbiz.de/10013276091
Saved in:
3
Analysis of the role of brand orientation in brand performance in B2B firms
Retno, S. L.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 24-26)
.
2020
Persistent link: https://www.econbiz.de/10012224744
Saved in:
4
Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de
;
Cauberghe, Veroline
;
Hudders, Liselot
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
Associative and dissociative comparative advertising strategies in broadening brand positioning
Jewell, Robert D.
;
Saenger, Christina
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1559-1566
Persistent link: https://www.econbiz.de/10010379270
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7
The marketing agency role in delineating and communicating brand purpose
Feri, Alessandro
;
Ind, Nicholas
;
Tjandra, Nathalia C.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 80-87)
.
2024
Persistent link: https://www.econbiz.de/10014501105
Saved in:
8
Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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9
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
10
Brand purpose as the next marketing paradigm
Derqui, Belén
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-97)
.
2022
Persistent link: https://www.econbiz.de/10013281262
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