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1
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
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2
The effect of internal, external, and interactive marketing on customer decisions
Wulandari, A.
;
Suryawardani, B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 35-39)
.
2020
Persistent link: https://www.econbiz.de/10012224749
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3
Commentary: Customer markets and financial frictions : implications for inflation dynamics
Klenow, Peter J.
- In:
Inflation dynamics and monetary policy : a symposium …
,
(pp. 53-61)
.
2016
Persistent link: https://www.econbiz.de/10011660876
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4
Macroeconomic and financial stability : an overview
Bauducco, Sofía
;
Christiano, Lawrence J.
;
Raddatz, …
- In:
Macroeconomic and financial stability : challenges for …
,
(pp. 1-22)
.
2014
Persistent link: https://www.econbiz.de/10011771477
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5
Social media marketing in the wellness industry
Lagrosen, Stefan Olof
;
Grundén, Kerstin
- In:
The TQM journal : the international review of …
26
(
2014
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10010341279
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6
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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7
A study on marketing strategies of banking services during covid times
Ramakrishnan, Sheeja
;
Krishnan, Namitha
- In:
Repositioning business : a strategic response to …
,
(pp. 86-102)
.
2022
Persistent link: https://www.econbiz.de/10013183890
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8
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
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9
Customer journey maps of Muslim young agropreneurs
Rahim, M. F. A.
;
Ong, J. W.
;
Yatim, N. M.
;
Yanan, H. A.
; …
- In:
Understanding digital industry : proceedings of the …
,
(pp. 354-357)
.
2020
Persistent link: https://www.econbiz.de/10012226592
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10
Marketing strategy of electronic transaction services at an Indonesian retail company
Haikal
;
M. S. Mahrinasari
;
Hendrawaty, Ernie
- In:
The future opportunities and challenges of business in …
,
(pp. 20-23)
.
2020
Persistent link: https://www.econbiz.de/10012310675
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