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Interfunctional coordination and its influence on customer success
Tomášková, Eva - In: Open economics 1 (2018) 1, pp. 105-114
used for 50 years and it extends to many branches. The most popular ones are in marketing, logistics and IT management. The …
Persistent link: https://www.econbiz.de/10011989203
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Social media marketing communication and social media business performance : do firm age, social media business experience, and presence of physical store matter?
Charoensukmongkol, Peerayuth; Tarsakoo, Penpattra - In: Proceedings of the IWEMB 2019 : Third International …, (pp. 93-121). 2020
Persistent link: https://www.econbiz.de/10012521542
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Social enterprises and the performance advantages of a Vincentian marketing orientation
Miles, Morgan P.; Verreynne, Martie-Louise; Luke, Belinda - In: Journal of business ethics : JOBE 123 (2014) 4, pp. 549-556
Persistent link: https://www.econbiz.de/10010489756
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Impact of political marketing in digital environment on voters with regard to their age
Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020
Persistent link: https://www.econbiz.de/10012601622
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Market representation in industrial marketing : could representations influence strategy?
Diaz Ruiz, Carlos A.; Kowalkowski, Christian - In: Industrial marketing management : the international … 43 (2014) 6, pp. 1026-1034
Persistent link: https://www.econbiz.de/10010410599
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The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir; Stipić, Igor; Kelić, Ivan - 2020
Persistent link: https://www.econbiz.de/10012601632
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Specifics of marketing communications within political environment in Slovakia
Smolková, Eva; Štarchoň, Peter - In: Eurasian business perspectives : proceedings of the …, (pp. 39-51). 2019
The paper deals with specifics of marketing communication in political environment and also new forms of communication … research agencies and importance of public opinion researches and pre-election surveys within development of marketing … activities were closely examined. Results indicate an increased need for change in the application of few marketing communication …
Persistent link: https://www.econbiz.de/10013170758
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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Editorial: academy of Marketing Conference 2015 : the magic of marketing
O'Malley, Lisa; Lichrou, Maria; Patterson, Maurice - In: Journal of marketing management : MM 32 (2016) 9/10, pp. 807-810
Persistent link: https://www.econbiz.de/10011597194
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Taste as market practice: the example of "natural" wine
Smith Maguire, Jennifer - In: Consumer culture theory, (pp. 71-92). 2018
Persistent link: https://www.econbiz.de/10011825292