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Defining, measuring, and managing brand equity : a conference summary ; Marketing Science Institute conference held March 1 - 3, 1988, in Austin, TX
Leuthesser, Lance (contributor) - 1988
Persistent link: https://www.econbiz.de/10000858756
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Trademarks at the Olympics
1984
Persistent link: https://www.econbiz.de/10000705220
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Behavioral and management science in marketing
Davis, Harry L. (ed.); Silk, Alvin J. (contributor) - 1978
Persistent link: https://www.econbiz.de/10000049840
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Names in commerce and industry : past and present
Kremer, Ludger (ed.); Ronneberger-Sibold, Elke (contributor) - 2007
Persistent link: https://www.econbiz.de/10003647122
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Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter (ed.) - 2008
Persistent link: https://www.econbiz.de/10003738747
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Markendialog : Februar 1997
Lips, Peter (contributor) - 1997
Persistent link: https://www.econbiz.de/10003848818
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Lo sviluppo dei marchi geografici collettivi e dei segni distintivi per tutelare e valorizzare i prodotti freschissimi
Giacomini, Corrado; Mancini, Maria Cecilia; Menozzi, Davide - 2007
Persistent link: https://www.econbiz.de/10003596576