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Marketingtheorie
84
Marketing theory
81
Marketing
53
Marketing management
33
Marketingmanagement
33
Consumer behaviour
15
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15
Marktforschung
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2
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Konferenzschrift
Article in journal
1,218
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1,218
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557
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557
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212
Collection of articles of several authors
203
Sammelwerk
203
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187
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187
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183
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180
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166
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155
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120
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120
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87
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67
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67
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56
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44
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40
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40
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34
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34
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27
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27
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24
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24
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18
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18
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18
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18
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18
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11
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9
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9
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Spotts, Harlan E.
3
Allen, Juliann
2
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2
Benkenstein, Martin
2
Betts-Outland, Harriette
2
Jochims, Bruna
2
Robson, Julie
2
Wu, Shuang
2
Allen, Chris T.
1
Andreasen, Alan R.
1
Ashraf, Samreen
1
Bearden, William O.
1
Bellenger, Danny N.
1
Bellur, Venkatakrishna V.
1
Berghoff, Hartmut
1
Bharadwaj, Sundar
1
Blair, Edward
1
Bloom, Paul N.
1
Brady, Michael K.
1
Brown, Tom
1
Childers, Terry L.
1
Coates, Nigel
1
Cron, William L.
1
Dholakia, Nikhilesh
1
Dholakia, Nikhilkesh
1
Djafarova, Elmira
1
Doherty, Anne Marie
1
Easwar, Iyer
1
Eggers, Fabian
1
Eisend, Martin
1
Evans, Kenneth R.
1
Fisk, George
1
Frazier, Gary L.
1
Gore, Tim
1
Green, Paul E.
1
Greenberg, Barnett A.
1
Grewal, Dhruv
1
Griffith, David
1
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1
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1
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American Marketing Association
32
Academy of Marketing
3
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3
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3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
University of Colorado Boulder / Business Research Division
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Bundesverband Deutscher Marktforscher
1
Educators' Conference <1982, Chicago, Ill.>
1
European Advertising Academy
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
ICORIA <10, 2011, Berlin>
1
IMP Group
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Brand Management <2, 2010, Ghaziabad>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
International Workshop on Dynamic Competitive Analysis in Marketing <1995, Montréal>
1
Inštitut za Marketing <Maribor>
1
Macro-Marketing Seminar <1976, Boulder, Colo.>
1
Macromarketing Seminar <4, 1979, Boulder, Colo.>
1
Management-Symposium <DocNet - der Doktorandenverein an der HSG> <4, 2006, Sankt Gallen>
1
Market Research Society
1
Marketing Educators' Conference <1977, Hartford, Conn.>
1
Paul D. Converse Symposium <10, 1978, Urbana, Ill.>
1
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Marketing theory and applications
7
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
6
Journal of marketing management : MM
5
AMA educators' proceedings
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Series / American Marketing Association
3
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Springer eBook Collection
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
Advances in advertising research
1
Approaches to semiotics
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Beiträge zur Marktforschung
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Educators' conference proceedings
1
Educators' proceedings
1
Enhancing knowledge development in marketing : AMA educators' proceedings
1
European Advertising Academy
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Gabler Research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Journal of research in marketing and entrepreneurship : JRME
1
Lecture notes in economics and mathematical systems : LNEMS
1
Macmillan advanced research series
1
Proceedings ... EMAC conference
1
Publications / Market Research Society
1
Research in marketing / Supplement : an annual compilation of research
1
USW working paper
1
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1
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ECONIS (ZBW)
83
USB Cologne (EcoSocSci)
2
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1
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
2
Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
3
Macromarketing: evolution of thought : proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979
Fisk, George
(
ed.
);
Nason, Robert W.
(
ed.
); …
-
Macromarketing Seminar <4, 1979, Boulder, Colo.>
;
…
-
1980
Persistent link: https://www.econbiz.de/10000736686
Saved in:
4
Enhancing knowledge development in marketing
Bloom, Paul N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000810623
Saved in:
5
Marketing Modelle
Utecht, Annerose
(
contributor
)
-
1970
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000759800
Saved in:
6
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
7
Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
8
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
9
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
10
Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh
(
ed.
);
Dholakia, Nikhilkesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000695478
Saved in:
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