1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward Sustainability -- 3. Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacturing Industry -- 4. Is She Real? Leveraging Real-Life and...

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the...

When sellers join a platform to sell their products, the platform operator may restrict their strategic decisions. In fact, several platform operators impose most-favored treatment or no-discrimination rules (NDRs), asking sellers not to offer better sales conditions elsewhere. In this paper, I...

Retailer bargaining power is an important aspect of many international antitrust investigations. Size and market share analysis are often the cornerstones of bargaining power identification. However, other factors, like consumer behavior, i.e. "one-stop shopping", can heavily affect the...

We provide difference-in-differences evidence from Germany on the effect of deregulating weekday shop opening hours on employment in food retailing. Using data on the universe of German shops, we find that relaxing restrictions on business hours increased employment by 0.4 workers per shop...

This paper investigates the effects of the deregulation of shop-opening hours legislation on retail employment in Germany. In 2006, the legislative competence was shifted from the federal to the state level, leading to a gradual deregulation of shop opening restrictions in most of Germany s...

This paper develops a structural model which allows estimating the impact of regulatory decisions looking for the setting of download-speed standards on market structure and performance. We characterize a setting under which quality standards improve both service quality and availability. As to...

This paper provides an empirical analysis how tariff diversity affects broadband uptake, utilizing a new data set with 1497 fixed-line and 2158 mobile broadband tariffs from 91 countries across the globe. An instrumental variable approach is applied to estimate the demand for fixed broadband...

This paper provides an empirical analysis how tariff diversity aspects fixed-line broad-band uptake, utilizing a new data set with 1497 fixed-line and 2158 mobile broad-band tariffs from 91 countries across the globe. An instrumental variable approach is applied to estimate demand, controlling...

The benefits of advanced information and communication services are increasingly dependent on the quality of the available connectivity. This paper examines the factors that influence the quality of fixed and mobile broadband access in OECD countries. Drawing on institutional economics, the...