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Marketing Solutions to the Challenges of a VUCA Environment : Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
Zarkada, Anna (ed.) - Global Marketing Conference <2023, Seoul> - 2024
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and …-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing …
Persistent link: https://www.econbiz.de/10014577588
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Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549257
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Strategic Innovative Marketing and Tourism : Current Trends and Future Outlook - 10th ICSIMAT, Ionian Islands, Greece, 2023
Kavoura, Androniki (ed.); Borges-Tiago, Teresa (ed.);  … - International Conference on Strategic Innovative … - 2024
10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up … marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet … of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture …
Persistent link: https://www.econbiz.de/10014544881
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Digitalisierung und Kommunikation : Konsequenzen der digitalen Transformation für die Wirtschaftskommunikation
Stumpf, Marcus (ed.) - Interdisziplinäre Tagung des Forschungsnetzwerkes … - 2019
Persistent link: https://www.econbiz.de/10012025135
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Digitalization and Big Data for Resilience and Economic Intelligence : 4th International Conference on Economics and Social Sciences, ICESS 2021, Bucharest, Romania
Dima, Alina Mihaela (ed.); Kelemen, Mihaela (ed.) - 2022
digitalization, marketing and finance, etc., that will develop innovative instruments for countries, businesses, and education to …
Persistent link: https://www.econbiz.de/10013040843
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Understanding complexity, transforming the marketplace : AMA Winter Academic Conference 2019 : AMA educators proceedings volume 90 : Austin, Texas, USA, 22-24 February 2019
Lam, Son K. (ed.); Luo, Xueming (ed.); Giesler, Markus (ed.) - AMA Winter Academic Conference <2019, Austin, Tex.> - 2019
Persistent link: https://www.econbiz.de/10012256234
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Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549258
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Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon (ed.); Epp, Amber M. (ed.);  … - AMA Summer Academic Conference: Bridging Gaps Marketing …; … - 2020
Persistent link: https://www.econbiz.de/10012549276
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Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023
Sabatini, Nadzeya (ed.); Sádaba, Teresa (ed.);  … - FACTUM Conference <3., 2023, Pisa> - 2023
contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among … interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who …
Persistent link: https://www.econbiz.de/10014327457
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Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita (ed.); Lisjak, Monika (ed.) - AMA Winter Academic Conference <2023, Online>; AMA …; … - 2023
Persistent link: https://www.econbiz.de/10014285539