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Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021
Martínez-López, Francisco J. (ed.);  … - 2021 - 1st ed. 2021.
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands,...
Persistent link: https://www.econbiz.de/10012519912
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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Advances in national brand and private label marketing : fourth international conference, 2017
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2017
Persistent link: https://www.econbiz.de/10011664011
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Advances in national brand and private label marketing : Sixth International Conference, 2019
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2019
"The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...
Persistent link: https://www.econbiz.de/10012049368
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The role of affect in consumer behavior : emerging theories and applications
Peterson, Robert A. (ed.); Hoyer, Wayne D. (contributor);  … - 1986
Persistent link: https://www.econbiz.de/10000696835
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Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
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Neuroökonomie : neue Theorien zu Konsum, Marketing und emotionalem Verhalten in der Ökonomie
Priddat, Birger P. (ed.) - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003494237
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Development of new empirical insights in consumer-retailer relationships within online and offline retail environments : introduction to the special issue
Ortinau, David J.; Babin, Barry J.; Chebat, Jean-Charles - In: Journal of business research : JBR 66 (2013) 7, pp. 795-800
Persistent link: https://www.econbiz.de/10009756919
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Erfolgsfaktor emotionales Kapital : Menschen begeistern, Ziele erreichen ; Tagungsband zum 6. DocNet Management Symposium [am 7. November 2008]
Menges, Jochen (ed.) - 2008 - 1. Aufl.
Es besteht kein Zweifel mehr daran, dass Emotionen den Erfolg von Unternehmen maßgeblich beeinflussen. In weiten Bereichen fehlt jedoch das Wissen darüber, wie Emotionen sinnvoll in die Managementpraxis integriert werden können. Dieses Buch bietet hierfür eine Reihe von Ansatzpunkten. Das...
Persistent link: https://www.econbiz.de/10003735350
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Gesellschaftliche Forderungen an die Landwirtschaft : vom 6. bis 8. Oktober 1993 in Halle
Adelhardt, Anton (contributor); Hagedorn, Konrad (contributor) - 1994 - 1. Aufl
Persistent link: https://www.econbiz.de/10000895790