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Markt und Unternehmung : Handlungsfelder des Marketing
Hammann, Peter; Palupski, Rainer; Gathen, Andreas von der - 1998 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000675151
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Marketing management : a contemporary perspective
Homburg, Christian; Kuester, Sabine; Krohmer, Harley - 2009
Persistent link: https://www.econbiz.de/10003744558
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Applications in basic marketing : clippings from the popular business press
Perreault, William D.; McCarthy, Edmund Jerome - 2005 - [10. ed.], 2005-2006 ed.
Persistent link: https://www.econbiz.de/10003332107
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2010 - 12th ed
Persistent link: https://www.econbiz.de/10003863569
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Strategische Analyse und marktorientierte Umsetzung
Helm, Roland - 2009 - 8., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003848473
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2011 - 7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
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International marketing : strategy and theory
Onkvisit, Sak; Shaw, John J. - 2009 - 5. ed.
Persistent link: https://www.econbiz.de/10003585598
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Essentials of marketing : a marketing strategy planning approach
Perreault, William D.; Cannon, Joseph P.; McCarthy, … - 2008 - 11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003616673