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Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
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Industrial marketing management : text and cases
Haas, Robert W. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000697400
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Qualitative research in marketing and management : doing interpretive research projects
Hackley, Christopher E. - 2020 - Second edition
"This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis,...
Persistent link: https://www.econbiz.de/10012114207
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Das Marketingkonzept im St. Galler Management-Modell
Bieger, Thomas - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010233958
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A preface to marketing management
Peter, Jerome Paul; Donnelly, James H. - 2006 - 10. ed
Persistent link: https://www.econbiz.de/10002454915
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Marketing management : analysis, planning, and control
Kotler, Philip - 1972 - 2. ed
Persistent link: https://www.econbiz.de/10000027242
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Marketing : principles and perspectives
Bearden, William O.; Ingram, Thomas N.; LaForge, Raymond W. - 2007 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Business foundations : a changing world
Ferrell, Odies C.; Hirt, Geoffrey A.; Ferrell, Linda - 2020 - Twelfth edition
Persistent link: https://www.econbiz.de/10011939668