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Marketing : an introduction
Kotler, Philip; Armstrong, Gary - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000858634
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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Cases in marketing : orientation, analysis, and problems
Greer, Thomas V. - 1991 - 5. ed.
Persistent link: https://www.econbiz.de/10000836549
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Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul; Donnelly, James H. - 1992 - 3. ed.
Persistent link: https://www.econbiz.de/10000842350
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Selling: the personal force in marketing
Jackson, Donald Wilson; Cunningham, William H.; … - 1988
Persistent link: https://www.econbiz.de/10000750698
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Marketing management and information technology
Fletcher, Keith - 1990
Persistent link: https://www.econbiz.de/10000812020
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Promotion management and marketing communications
Shimp, Terence A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000782365
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Advertising and promotion management
Rossiter, John R.; Percy, Larry - 1987
Persistent link: https://www.econbiz.de/10000782620
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Industrial marketing : cases and concepts
Corey, E. Raymond (contributor) - 1991 - 4. ed
Persistent link: https://www.econbiz.de/10000814217
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Industrial marketing : analysis, planning, and control
Reeder, Robert R.; Brierty, Edward G.; Reeder, Betty H. - 1991 - 2. ed., 1. [print.]
Persistent link: https://www.econbiz.de/10000817427