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Market-based management : strategies for growing customer value and profitability
Best, Roger J.
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2013
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6. ed., international ed.
Persistent link: https://www.econbiz.de/10009507041
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Market-based management : strategies for growing customer value and profitability
Best, Roger J.
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2005
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4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002688961
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Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
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2007
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10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
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Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
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2004
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9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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Consumer behavior : implications for marketing strategy
Hawkins, Del I.
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1986
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3. ed.
Persistent link: https://www.econbiz.de/10013481560
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