Narrow search
Showing 1 - 10 of 2,699
Cover Image
Ansätze zur Optimierung des Produktdesigns
Landwehr, Jan Rüdiger - 2008
Persistent link: https://www.econbiz.de/10003758334
Cover Image
Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel - 2020
Persistent link: https://www.econbiz.de/10013440275
Cover Image
The perils of self-brand connections : consumer response to changes in brand image
Gaustad, Tarje - 2015
Persistent link: https://www.econbiz.de/10011439157
Cover Image
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Cover Image
Positionierung einer erfolgreichen Arzneimittelmarke
Marschall, Daniela - 2007
Persistent link: https://www.econbiz.de/10003487953
Cover Image
Private label positioning and product line
Caprice, Stéphane - 2017
Persistent link: https://www.econbiz.de/10012265925
Cover Image
Umbrella branding in pharmaceutical markets
Suppliet, Moritz - 2017
Persistent link: https://www.econbiz.de/10011734578
Cover Image
Competition between generic and brand name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto; Moayedizadeh, Ashin - 2022
Persistent link: https://www.econbiz.de/10014232582
Cover Image
Identitätsorientierte Markenführung - Grundlagen für das Management von Markenportfolios : Arbeitspapier 100
Meffert, Heribert; Burmann, Christoph - 1996
Persistent link: https://www.econbiz.de/10013330146
Cover Image
Management von Automobilentwicklungen : Umsetzung bereichsübergreifender Integration
Spies, Steffen - 1994
Persistent link: https://www.econbiz.de/10000416248