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Price promotions : enablers or obstacles for brand-led innovation adoption : a double-hurdle approach
Kuntner, Tobias; Teichert, Thorsten - 2017
Innovative new products and a strong brand are essential assets to sustain and expand a company's competitive position in the marketplace. Separate research in the innovation and marketing field has found that marketing instruments, such as price promotions, can influence both new product...
Persistent link: https://www.econbiz.de/10011649023
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Contested brands : how antagonistic market actors disrupt brand meanings
Dietrich, Daniel - 2020
Persistent link: https://www.econbiz.de/10013440275
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The ownership effect in consumer responses to brand line stretches
Kirmani, Amna; Sood, Sanjay; Bridges, Sheri - 1997
Persistent link: https://www.econbiz.de/10000983161
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Capital de marque : concepts, construits et mesures
Czellar, Sandor - 1997
Persistent link: https://www.econbiz.de/10000984355
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Markenpolitik im Investitionsgüterbereich : dargestellt am Beispiel eines Halbfabrikateherstellers aus der Metallindustrie
Kemper, Anne Christin; Geerdes, Christian - 1997
Persistent link: https://www.econbiz.de/10000984884
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Markenstrategien wachstumsorientierter Unternehmen
Schiele, Thomas P. - 1997
Persistent link: https://www.econbiz.de/10000987148
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Brand extensions : state of the art and research perspectives
Czellar, Sandor - 1998
Persistent link: https://www.econbiz.de/10000987709
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Forschung und Praxis im Agrarmarketing : Forschungskolloquium anläßlich des 65. Geburtstages von Prof. Dr. Manfred Helzer
Halk, Oliver (contributor); Helzer, Manfred (contributor);  … - 1997
Persistent link: https://www.econbiz.de/10000968937
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Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia; Hahne, Henric - 1996
Persistent link: https://www.econbiz.de/10000971769